DORIS Isubal-Mongaya, founder and CEO of PRworks Inc., will be among the speakers during the 26th National Public Relations Congress at the SMX Convention Center, Pasay City.
Mongaya will discuss "Crossing Borders: Understanding PR Practice and Trends in Different Regions in the Philippines" on September 24, 2019.
The session will amplify the reality that PR practices differ among the different regions in the country, within Metro Manila or the National Capital Region (NCR) and between NCR and the other regions.
It will look into the gaps, if any, and see where standard practices can be adopted.
It will also discuss best practices from the different regions, providing practitioners insights on what communicators from other areas in the country do and what they can adopt for their own practice.
The two-day annual conference dubbed "Amplify" is scheduled for September 24 to 25, 2019.
The conference is all about PR and communication practitioners using the power of their voice — or pen — to reassess what PR is, its role and impact, how current realities reshape communication strategies and what we can do to keep messages truthful and meaningful.
It is also about looking into how the practice of public relations in the country is evolving, where it is at present in terms of global practice, and where it can or should go next.
The annual conference is organized by the Public Relations Society of the Philippines.