Utility refreshes brand, wants to be called Visayan Electric

CEBU. The new logo of Visayan Electric Co. Inc., which is now known as Visayan Electric.

DISTRIBUTION utility Visayan Electric Co. Inc. now wants to be known as Visayan Electric, not Veco as it has been known since it was founded in 1905.

The company's refreshed brand and new logo are part of the rebranding of all distribution utilities under Aboitiz Power Corp. (AboitizPower), Visayan Electric COO Anton Mari Perdices said during a luncheon meeting with Cebu media Tuesday, September 17, as part of the annual Press Freedom Week celebration.

Unlike the logos of its sister companies, however, Visayan Electric's new logo has letter i's dotted with V-shaped figures to represent Vivant Corp., which holds 34.81 percent equity in the utility.

Perdices said the AboitizPower's modern brands create a differentiated identity for each utility and reflect AboitizPower's customer-centric organization.

The rebranding aims to achieve "one look, one feel, one brand, one atmosphere, one character" for the utilities, he added.

Aside from Visayan Electric, other DUs with refreshed logos are Davao Light and Power Co., Cotabato Light and Power Co. and the EnerZone Group, which is composed of five privately-owned utilities that serve an economic zone.

Under the EnerZone Group are Balamban Enerzone for the West Cebu Industrial Park, Mactan EnerZone for Mactan Economic Zone II, Subic EnerZone for Subic Bay Freeport Zone, Lima EnerZone for the Lima ecozone, and Malvar Enerzone for the Light Industry and Science Park IV.

While redesigning its brand, Visayan Electric has also continued to implement its underground distribution project along the Sinulog Grand Parade route as agreed with the Cebu City Government.

Bailey del Castillo, Visayan Electric assistant vice president for Engineering Tech Support, said Phase 3 is targeted for completion in December 2019. Phase 3 covers Imus Avenue, from the corner of Sikatuna Street to the corner of General Maxilom Avenue.

Del Castillo said they hope to start Phase 4 next year. This will cover a 380-meter stretch of General Maxilom Avenue, from the corner of Imus Avenue to the corner of Echavez Street.

Phase 5 covers 500 meters of Gen. Maxilom Avenue from corner Echavez St. to corner D. Jakosalem Street while Phase 6, which is still on Gen. Maxilom Avenue, will be from corner Jakosalem Street to corner F. Ramos Street, which is 630 meters.

Del Castillo said Phase 1A, which covers the 650-meter stretch from Capitol to Fuente Osmeña, was completed in 2015. Phase 1B, Osmeña Blvd. from Fuente Osmeña to P. del Rosario Street, was completed in 2017 while Phase 2, which covers P. del Rosario Street from Osmeña Boulevard to Sikatuna Street, was finished in 2018.

The underground cabling project is in compliance to Cebu City Ordinance 1894, which mandates the removal of unsightly overhead cable wires.

Visayan Electric serves Metro Cebu, from Liloan town in the north to San Fernando town in the south. (MVI/SunStar Philippines)


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