REALME, a new smartphone brand in the market, is targeting to be among the top three smartphone brands in the Philippines in the next three years.
Austine Huang, marketing director for Realme Philippines, said Realme has been performing well in the Philippine market since they entered in 2018. Based on this performance, they are hoping to be among the top three smartphone brands within the next three years.
"Given our performance, it should not be a really difficult thing to achieve. Yet, the Philippine market is very challenging. Here, the smartphone brands are really strong. They always bring their best lineup here in the Philippines," Huang said at the sidelines of the Realme 5 and Realme 5 Pro launch at White House, Davao City Wednesday, September 18.
While the competition of the smartphone market in the Philippines is strong, she said Realme will make its presence known in major retail establishments in the country.
"By increasing our visibility and giving our customers a chance to experience and know about our phones we will be able to achieve our goals," Huang said.
Realme marketing lead Eason de Guzman, during his presentation, said that in less than a year, the Realme phones are now available in more than 4,500 phone retail outlets nationwide. They also have over 200 kiosks, 25 service centers, 10 concept stores, and 15 regional offices.
"We also have our branding and marketing initiatives to let our customers -- the millenials and GenZ -- know that Realme is a brand that knows young people and what they will need," Huang said.
She said in the Philippines, they are targeting the millenials and Gen-Z market.
But she said that while they are experiencing rapid growth, they are also looking at things cautiously.
"We are confident but we also admit that the challenges in the market is very fierce and difficult," Huang said.
Meanwhile, she said that globally, Realme has been performing well. In the smartphone market of India, they are currently ranked fourth, while in Indonesia, they are ranked fifth.
Huang pointed out that the features of their phones give them the edge in the smartphone market.
"The most important thing that made us achieve our goals is since the first day we know we are bringing the true value to the market. True value means you can avail of those flagship level features without hurting your wallet," she said.