SUNSTAR Davao and Philippine Seven Corporation-Mindanao inked a memorandum of agreement (MOA) Wednesday, September 18, to deliver the latest news to more Dabawenyos.
The MOA was signed Wednesday by Gil Abad, regional operations head for Philippine Seven Corporation-Mindanao, and TessieAlcoriza, Sunstar Davao general manager, at the Philippine Seven Corporation-Mindanao office in Lanang, Davao City.
Abad said the partnership gives both parties “an edge” in terms of delivering news especially since SunStar Davao is being widely read.
“SunStar is the leading newspaper in Mindanao and 7-Eleven stores expanded already in Mindanao (then) this event gives both parties an edge in terms of delivering the news within Davao, in our covered stores... and the community can get the newspaper anytime and anywhere,” Abad said.
He added that with the partnership, people can have access to Sunstar Davao newspapers anywhere in Davao City where there is 7-Eleven store 24 hours a day and seven days a week.
At present, there are 80 7-Eleven stores in Davao City, and they are eyeing to open five more stores in the city before the year ends.
This number is part of the 252 stores they have in the entire Mindanao, plus the other 36 stores they have which are under construction.
Alcoriza said the partnership is a good business strategy to boost and retain Sunstar Davao’s dominance in the industry.
“Having 7/11 as a channel of distribution is an effective way to retain SunStar Davao’s dominance in the market and a potential to attract more readers. 7-Eleven is a go-to convenience store where coffee lovers can have their coffee early in the morning. Now that SunStar Davao partnered with 7-Eleven, coffee lovers can have their newspaper as well,” she said.
Reuel John Lumawag, SunStar Davao editor in chief, reiterated their view on the partnership.
“With our presence at 7-Eleven stores, Dabawenyos will now have access to the latest news in Davao City. Whether they are grabbing coffee, something to eat, or some essential things, they can now also get the latest edition of SunStar Davao,” he said.