Cebu Landmasters strengthens presence in Bacolod

BACOLOD. Cebu Landmasters Inc. and partner Ascott Limited break ground for its P1.345-billion Citadines Development on Lacson Street, Barangay Bata, Bacolod City. In photo are Mark Jarantilla, Abraham Lee, Mathias Bergundthal, Jose Franco Soberano, Joanna Marie Soberano-Begundthal, Alexis Lustre, Philip James Barnes, Benjie Dela Torre, Gov. Jose Eugenio Lacson, Alec Lustre, and Jose Soberano III. (Carla N. Cañet)

CEBU Landmasters Inc. (CLI), a listed real-estate company in the Philippines, has trained its sights on Bacolod, as it unveiled two new projects -- Casa Mira Bacolod and Velmiro Plains Bacolod -- and starts construction works on the P1.345-billion Citadines Bacolod City.

Negros Occidental Governor Eugenio Jose Lacson, Mark Jarantilla, Abraham Lee, Mathias Bergundthal, Jose Franco Soberano, Joanna Marie Soberano- Begundthal, Alexis Lustre, Philip James Barnes, Benjie Dela Torre, Alec Lustre, and Jose Soberano III led the groundbreaking of the 200-room Citadines Bacolod located on Lacson Street, Barangay Bata, Bacolod City on September 18.

Citadines Bacolod City is a joint venture project of CLI with Bacolod-based Capitaine Inc.

The joint-venture company CCLI Premier Hotels Inc. will put up the 200-room Citadines Bacolod City, which is designed by Architect Bong Recio of Rchitects, one of the country's leading architectural firms.

Citadines Bacolod City is one of the four serviced residences under the Cebu Landmasters and The Ascott Limited strategic alliance, which includes the newly opened Citadines Cebu City, Citadines Paragon Davao, and lyf Cebu City.

"Bacolod is a very important market for Cebu Landmasters. As we expand our presence in the city, we are excited to serve the evolving lifestyle and market needs of the Bacolodnons and at the same time contribute to the economy of the city," said CLI chief executive officer Jose Soberano III.

He added that these two new projects follow the regional property player's first development in Bacolod City, the three-tower MesaVirre Garden Residences launched in 2018.

Soberano said Casa Mira Bacolod is a 4.5-hectare property that will feature 431 townhouse units with floor areas ranging from 40 square meters (sqm) to 78 sqm and lot sizes ranging from 48 sqm to 60 sqm.

The units will include top-of-the-line toilet and bath fixtures (shower, water closet, and lavatory), premium wall and ceiling finishes, kitchen countertop and base cabinets, a well-appointed powder room, individual water meters, and a spacious carport. The design of the houses is inspired by sugar canes, the top agricultural crop in Negros, with chevron latticework incorporated as house accents.

Located in Barangay Granada on the easternmost portion of the "City of Smiles," Casa Mira Bacolod is accessible to hospitals, schools, malls and other major establishments. Featured amenities include a clubhouse, swimming pool, kiddie pool, basketball court, children's play area, park areas, perimeter fence, gate and guardhouse, property management services, and 24-hour security system.

This will be CLI's seventh development to carry this best-selling economic brand, all situated within growth cities such as Cebu, Sibulan and Cagayan de Oro. Casa Mira properties have been designed to offer more amenities and more value for a Filipino family's investment.

The P600-million Velmiro Plains Bacolod, meanwhile, is an 8.35-hectare development strategically located in Burgos Avenue in Granada and features 342 single-detached house and lot units.

Each house model-named after family virtues -- Solas (comfort), Anandi (joy), Asha (hope), Felicity Prime (bliss), and Dara (wisdom) -- is designed to provide comfortable living spaces fit for every family's lifestyle. Its design inspiration comes from the "Balay na Bato" -- an ode to Bacolod City's rich cultural heritage -- featuring large windows, clean lines, warm tones, and minimalistic hues, said CLI's Soberano.

Set up as a secure and gated community with expansive open spaces, Velmiro Plains Bacolod will have everything a family would need, including premier amenities such as a swimming pool, clubhouse, fitness gym, basketball court, landscaped parks, and a river esplanade.

The Bacolod project is the third under the Velmiro brand-complementing Velmiro Heights Cebu in Minglanilla, Cebu and Velmiro Uptown CDO in Cagayan de Oro City.

The company expects to ride on the emerging tourism industry in the city. Visitors to Bacolod are increasing and the city is fast becoming a choice destination for international meetings and other events in Western Visayas.

To address the needs of its visitors, the Bacolod City Government is planning to build more tourism infrastructure and mount projects such as a coastal boulevard, conservation and restoration of the public plaza, Sum-ag river development, and the Bacolod nature park. Construction of a coastal road from Bacolod to other cities and municipalities in northern Negros Occidental is also in the works.

The CLI early this year announced plans to grow its investments in the hospitality sector, given the tremendous growth of tourism in the country. Soberano said the company will be building 15 hotels in three to five years' time.

Cebu Landmasters' hospitality portfolio is currently close to 1,000 rooms. In addition to its partnership with serviced residences operator The Ascott Limited for Citadines Cebu City, Citadines Bacolod City, Citadines Paragon Davao and lyf Cebu City, CLI has signed a deal with Radisson Hotel Group for Radisson Red in Astra Centre in Mandaue City.

CLI is the leading developer in Visayas-Mindanao with a total of 58 projects in different stages of development located in seven key cities in the region. The listed company currently has 28 projects completed for an amount of P17 billion. It was just recently named as Best Developer in the Philippines by PropertyGuru during the Philippines Property Awards 2019.


SunStar website welcomes friendly debate, but comments posted on this site do not necessarily reflect the views of the SunStar management and its affiliates. SunStar reserves the right to delete, reproduce or modify comments posted here without notice. Posts that are inappropriate will automatically be deleted.

Forum rules:

Do not use obscenity. Some words have been banned. Stick to the topic. Do not veer away from the discussion. Be coherent. Do not shout or use CAPITAL LETTERS!