Manila trade fair to showcase Central Luzon's best products

CLARK FREEPORT -- Central Luzon entrepreneurs are set to showcase the region's best products in a trade fair in Manila.

More than 160 micro small and medium enterprises (MSMEs) from Aurora, Bataan, Bulacan, Nueva Eicja, Pampanga, Tarlac and Zambales will showcase their products to local and international buyers at the “Likha ng Central Luzon Trade Fair 2019” in Metro Manila.

The 21st year the trade fair will carry the theme, “Great Finds, Great Buys” and will be held at the SM Mega Trade Hall 2 in Mandaluyong City from October 2 to 6, 2018.

The opening of the fair is expected to be attended by key government officials from the Department of Trade and Industry, other national agencies and local officials from the seven provinces of Central Luzon.

Sellers from Aurora are expected to showcase their well-known bamboo, driftwood and sabutan products while Bataan MSMEs will sell their housewares, marine products and peanut delicacies.

Bulacan sellers will again showcase their world class handmade jewelries, turmeric, bags and sauces while entrepreneurs from Nueva Ecija will showcase their barongs, footwear and mushroom products to the fair.

Pampanga participants will sell their famous lanterns, homemade nuts and delicacies while Tarlac will showcase their pottery, home décor and potato wine. The best of Zambales’ products such as cashew, bignay wine and chicharon will also be on display.

A special setting showing prototypes of products that were the results of product cliniquing and design development services under the One Town, One Product (OTOP) Next Generation project will be featured.

Under the project, the DTI provided MSMEs from Central Luzon with design consultancy, product development services and packaging and labeling design assistance.

Participants to the trade fair has benefitted thousands of entrepreneurs who have participated since 1998.

Central Luzon MSMEs have captured wider markets and mainstreamed their products in major malls and stores because of their exposure in the Likha Trade Fair. Many of the participating entrepreneurs were able to sell to some of the big retail chains in the National Capital Region with some have already gone to cater to international buyers.

This year, the Likha exhibitors target to earn more than Php 40 Million in sales, aside from getting booked orders.

"Likha ng Central Luzon Trade Fair" is the major regional trade promotion activity jointly organized by the DTI-Central Luzon and Philexport Central Luzon, with the support of the Regional Development Council–Central Luzon and the Central Luzon Growth Corridor Foundation, Inc. (CLGCFI). The event is also supported by a media partnership with Philippine Information Agency, Philippine News Agency and other media organizations.


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