Marian Rivera opens Beautederm flagship store

PAMPANGA. Rhea Tan, president and CEO of Beautederm Corporation, the face of Beautederm Home Marian Rivera-Dantes, Angeles Mayor Carmelo Lazatin Jr. and Vice Mayor Vicky Vega-Cabigting lead the ribbon cutting and blessing of Beautederm's flagship store at Marquee Mall, Angeles City. Joining them are Sam Tan, Executive Assistant IV Reina Manuel, and celebrity endorsers Lance Tan and Maricel Morales. (Chris Navarro)

ANGELES CITY -- Kapuso primetime queen Marian Rivera-Dantes led the opening of a beauty brand's flagship store here on Wednesday, September 18.

Rivera-Dantes joined Beautederm Corporation's chief executive officer Rhea Anicoche-Tan in opening the brand's flagship store at the Marquee Mall.

Rivera-Dantes is the face of Beautederm Home, which features an exquisite line of home scents.

"My favorite scents are the Into the Woods and Calming Lavender while DingDong prefers the Something Minty scent," Rivera-Dantes said.

She described her partnership with Beautederm as "one of the best" that she has. She also described Tan as a sister.

The flagship store at Marquee Mall is Beautederm's 88th store. Aside from homecare products, the store also sells the brand's most popular skin care sets and products including facial wash, whitening soaps, and creams.

Last week, Beautederm opened its first mall kiosk at SM City Clark. Beautederm is also set to open stores in other shopping malls including Robinsons and Vista Mall.

Existing Beautederm stores are at Newpoint Mall and Villa Angela in Angeles City, and at One North Mall under the name Majiche Complexion by Beautederm in Mabalacat City.

Beautederm started in 2009 when Tan decided to leave her job as vice president for marketing of a big appliance store in Angeles City.

She started with a P3,000 capital and after a decade has grown to 88 stores and counting, and thousands of resellers and distributors across the country and abroad.

Beautederm products are notified as safe by the Food and Drug Administration (FDA). The company is also awarded by Superbrands, which strengthens a brand's position, adds prestige and reassures consumers and suppliers that they are buying the best brand in its category.


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