HMD Global, the Finnish company behind the resurgence of Nokia mobile phones, is looking to expand its smartphone business in the Philippines as it introduces new products.
Sancho Chak, the company’s general manager for the Philippines, Hong Kong and Macau, said the market, especially in Cebu, remains promising.
“Filipinos have an attachment to Nokia phones, and we are a very people company. People still love the brand and encourages what we have,” Chak said.
The company on Thursday, Sept. 19, 2019, introduced five new Nokia phones, two smartphones and three others that boast their durability and battery life.
“We stick to the old days where we consistently use reliable brands and we believe Filipinos are already comfortable with our brand,” he said.
“Touching all price points with phones that cater to the diverse needs of Filipinos, this new lineup of Nokia phones introduced at the IFA 2019 will surely be loved by fans,” the executive noted, referring to Europe’s biggest tech show.
Chak said the company looks to prioritize customer feedback as it seeks to deliver “reliable, cutting-edge technology, durability and accessibility” to keep up with the every expanding Android phone market.
Charlotte Koa, senior business manager, said their phones are well-received in Cebu.
“There is acceptance from the Cebuanos. Nokia is close to their hearts. We noticed in our sales that there is good opportunity here,” she said.
She noted the growing interest from millennials on their mobile phones, citing the company’s plan to penetrate other key urban hubs outside Manila.
The company introduced the Nokia 7.2, a class-defining smartphone with a 48MP triple camera setup featuring ZEISS Optics, and the Nokia 6.2, where a PureDisplay meets an advanced triple camera set-up powered by AI experiences.
The Nokia 800 Tough is the first rugged Nokia phone that features the firm’s brand of durability and battery life paired with modern technology such as The Google Assistant, Whatsapp and 4G.
The Nokia 2720 Flip has integrated AI technology, making it an ideal phone for consumers with accessibility needs or looking for a digital detox while the Nokia 110 has entertainment features and long battery life. (JOB)