'Miss K' graces Beautederm store opening

PAMPANGA. Veteran broadcast journalist Korina Sanchez-Roxas shares a light moment with Beuatederm president and CEO Rhea Tan (left) during Sunday's free concert for the opening of Beautederm flagship store at Ayala Marquee Mall, Angeles City. (Chris Navarro)

ANGELES CITY -- Television personality Korina Sanchez-Roxas has graced the opening of a beauty store here on Sunday, September 22.

Roxas was a surprise guest for Beautederm Corporation chief executive officer Rhea Anicoche-Tan, who has idolized the news anchor from her younger years.

"I took up Mass Communication because of you," Tan said as she stood face-to-face on stage with Roxas.

"I started a business because of you," Roxas said in return.

"I'm sure this is just the beginning of 10-fold of the success of Beautederm," she added.

Roxas is the wife of former Department of the Interior and Local Government secretary Manuel "Mar" Roxas.

Roxas appeared during the mini-concert organized by Beautederm for the grand opening of its flagship store in Marquee Mall.

Aside from Roxas, seasoned actresses Lorna Tolentino, Sylvia Sanchez and Glydel Mercado also made appearances and invited the audiences to visit the Beautederm store.

Beautederm ambassadors who also made appearances and performed during the event include Maricel Morales, Rochelle Barrameda, Sherilyn Reyes-Tan, Jestoni Alarcon, Jimwell Stevens, Ejay Falcon, Ria Atayde, Arjo Atayde, Carlo Aquino, Ken Chan, Pauline Mendoza, Jane Oineza, Hashtag Ryle, Boobay, Kitkat, Kakai Bautista, Sam Tan, Shyr Valdez, Darla Sauler, Anne Feo, Dr. Risa Caldoza, Tarlac Mayor Dona Tesoro, Alex Castro, Matt Evans, Alyana Asistio, and Jana Roxas.

Earlier, Kapuso Primetime actress Marian Rivera-Dantes graced the ribbon-cutting ceremonies of the Marquee Mall flagship store.

Rivera-Dantes is the face of Beautederm Home, which features an exquisite line of home scents.

Beautederm started in 2009 when Tan decided to leave her job as vice president for marketing of a big appliance store in Angeles City.

She started with a P3,000 capital and after a decade has grown to 88 stores and counting, and thousands of resellers and distributors across the country and abroad.

Beautederm products are notified as safe by the Food and Drug Administration (FDA). The company is also awarded by Superbrands which strengthens a brand's position, adds prestige and reassures consumers and suppliers that they are buying the best brand in its category.


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