FOR the fifth consecutive year, the City Government of San Fernando is joining the international community in celebrating World Tourism Week held every last week of September.
Mayor Edwin Santiago said the activity, themed “Tourism and Jobs: A Better Future for All,” aims to further promote the bustling tourism industry in the city, and recognize its partners for growth.
The week-long celebration was kicked off by the unveiling of the new City Tourism Brand dubbed #OnlySanFernandoPampanga which features places and events unique to this capital city.
This includes the artistic illustration of the 265-year old Metropolitan Cathedral of San Fernando, the historic Philippine National Railway station here, the now-torn down Pampanga Sugar Development Corporation, Heroes Hall, City Hall and the giant lantern.
Several tourism-related business establishments around the city, including hotels, resorts and malls, were also recognized through the Tourism Star Awards for their significant contributions not only to the tourism industry, but also to the economic growth of this town.
According to city tourism officer Ching Pangilinan, the said award intends to encourage stakeholders in helping create a vibrant environment for investors and stakeholders, as well as the tourists.
“Tourism is among the vital sectors of a community and it is only fitting that we recognize our private sector partners who joined us in flourishing our industry here in San Fernando,” Pangilinan said.
She also cited the active participation of local, national and even foreign investors in preserving the culture and heritage of this capital city amid their intent to conduct business.
Santiago, meanwhile, encouraged tourism business and stakeholders to upgrade their products and services offered to tourists visiting the city.
“Here in San Fernando, we wanted to offer a whole new level of vacation, may it be quick or long-term. More than the beautiful places and experiences, we wanted them to learn, understand and be part of our culture,” he said.
Also included in the week-long celebration are the three-day Central Luzon Tourism and Trade Fair, Tourism Career Forum for senior high school students, and the Central Luzon Tourism Quiz Bee.