CEBU

DOT, Globe partner to promote digital, sustainable tourism

THE Department of Tourism (DOT) and Globe have entered into a strategic partnership for the promotion and digital transformation of the country’s tourism industry while jointly advocating for the adoption of sustainable practices among all stakeholders concerned.

As the official telecommunications partner of the DOT, Globe has created a new official tourism video (https://youtu.be/y-YYPuxQ59s) to be used for domestic and international promotions in order to encourage more travelers to visit the country and experience the warmth of the Filipinos.

The video celebrates the beauty and uniqueness of the Filipino people, manifested through culture and values, as reasons why “It’s Always More Fun in the Philippines.”

“It is the DOT’s thrust to promote and build the Philippine tourism industry and make it competitive globally, and we warmly welcome Globe’s support for this undertaking. Through Globe’s expertise in digital technology and its commitment to sustainability, we are confident that we can work towards our common goal of promoting sustainable tourism and jumpstarting the digital transformation of the industry,” said Tourism Secretary Bernadette Romulo-Puyat.

“We are excited to be working closely with the DOT in promoting and transforming the tourism sector. Through this partnership, we hope to realize our vision of becoming an integral part of the best travel experience in the country,” said Ernest Cu, Globe president and chief executive officer.

“We want to be at the forefront of connectivity, digitalization and sustainability through enhanced communications infrastructure, affordable digital tools and solutions for businesses, and environmental protection and conservation efforts,” he added.

To kick off the partnership, Globe held the Siargao Sustainability Week which showcased the beautiful island of Siargao, also known as the surfing mecca of the Philippines, as its first tourism project.

The event coincided with the celebration of the Philippine Tourism Week and World Tourism Day. All activities focused on the four pillars of support that Globe committed to DOT—inclusivity, excellence, digital innovation and sustainability. (PR)


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