Convenience store to expand kitchen

DAVAO. 7-Eleven plans to open another kitchen in the southern part of Davao City to provide Crunchtime products in their branches in the south. (Macky Lim)
DAVAO. 7-Eleven plans to open another kitchen in the southern part of Davao City to provide Crunchtime products in their branches in the south. (Macky Lim)

A 7-ELEVEN kitchen to cater and deliver Crunchtime products to the southern branches in Davao City is targeted to be operational in Bangkal by the first half of 2020.

According to Philippine Seven Corporation Davao Kitchen Operations Field Consultant Aldin B. Lorenzo, there are currently 58 branches in the downtown area being delivered with fresh Crunchtime products such as fried chicken, rice, and chicken nuggets. This is out of the more than 80 7-Eleven branches in the entire city. These 58 branches receive their supply from the first and only kitchen branch located now in Cabaguio, Davao City.

"Our goal is to have all branches here in the city with Crunchtime products so in order to do that, we are having another kitchen in Bangkal. Delivery from the kitchen to the store branches is 30 minutes maximum to ensure the freshness and quality of the products," said marketing team leader Karen Lebante.

Lorenzo added the new kitchen branch will be able to deliver Crunchtime products to 7-Eleven branches in Bangkal, Toril, Mintal, and Calinan totaling to an additional 19 stores.

"Customers are particular with the size. Others say that our chicken is twice bigger than our competitors like the fastfood chains. That's the reputation we also uphold with our chicken," said Lorenzo.

He added that they ensure the "crunchiness" and "juiciness" of the chicken by not keeping it in the warmer for too long with the standard time it should last in the warmer is only four hours.

Aside from this, Lorenzo said they are also planning that by 2020 their branches in General Santos City, Tagum City, Butuan City, and areas in South Cotabato will finally have Crunchtime fried chicken meals and nuggets.

They are also looking forward to an additional 25 branches in Cagayan de Oro City before the year ends.

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