Anytime Fitness launches ‘Search for Purple Champion’

MANILA -- As the “fastest-growing fitness franchise of all time” on a global scale, Anytime Fitness always stays true to its brand values – to provide a safe space where everyone can be themselves without any judgment, intimidation, or discrimination.

In line with their current global campaign, “You’re Welcome,” Anytime Fitness Philippines launches a digital movement that aims to spark inspiration through various fitness and wellness stories from its club members.

Purple Champion

What was previously dubbed as The Search for the Next Digital Ambassador, this year’s competition focuses on redefining what being a “champion” means.

“We want to go beyond just celebrating the fitness journeys of our members. It’s their lives, as a whole that we want to highlight—whether physical, mental, emotional, or spiritual. The label ‘champion’ has so much weight on it. It sounds intimidating and daunting, right? So we want to break that and go further than the physical aspect of it. One doesn’t need to be the strongest or the fittest to be a champion,” said Jap Angeles, Anytime Fitness Asia regional marketing manager.

“Fitness looks and means differently for everyone. A Purple Champion believes that every little push is worth being proud of and that here at Anytime Fitness, you have a safe place to keep trying and reaching your goals,” added Jap.

Together with this year’s Purple Champion search is the international franchise’s “fitainment” series that seeks to bring wellness closer to communities through fun and enjoyable activities. Sweat and have a good time with Anytime Fitness on the following dates: November 16 to 17 at SM Seaside Cebu, November 23 to 24 at SM Davao, and November 30 to December 01 at TriNoma.

Anytime Fitness’ search for the Purple Champion is now open for entries. Visit www.thepurplechampion.ph to nominate.

Here are the mechanics:


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