De Leon: When Philstar Tweets: Yoko na pagod na 'ko

IT'S not only human beings who get weary. Seemingly, even broadsheets too.

One of the country's most reputable newspapers threw in the towel and ranted to the world: Yoko na pagod na ko (I'm so tired, I don't want to do this anymore).

Consequently, the tweet was reportedly deleted 44 seconds and 288,000 reached after.

Fortunately, the person who tweeted that still has his job and won't be given any punishment.

You see, it's almost unthinkable that a single piece of writing is able to encapsulate an entire generation's challenges and feelings.

Apparently, Vberni Regalado, who's on board as a media relations officer, said that at that time, he was part of the paper's social media team.

His shift was going to start at 6 am the next day but he was still slaying past 9 pm because he was working on a pipeline for the publication's Christmas campaign.

"The team was lean then, so I'd be doing the social media campaigns alone," he said.

"I was annoyed at myself, so I grabbed my phone and tweeted 'I wanna quit, I'm tired.' I put my phone down after the tweet and continued working" he quipped.

Only to realize something went horribly wrong after he saw the Philippine Star Twitter account's icon. Shoot! It was the wrong account.

He then reported it to his boss, who was "cool" about it. But other media outfits along with netizens, not surprisingly, picked up the intentional, and now-deleted but already viral tweet.

Tammy Mendoza, Philippine Star's head of operations said: "We all cringed -- we still do -- at the mistake but we're thankful that people understood and related to the tweet."

The Twitter account also posted this reminder to everyone (including Regalado). "Rest, if you must, but don't you quit," which is a quote by Edgar A. Guest.

So, to my fellow millennials who hustle their hearts out, exhausted, drained and continuously chugging all those energy drinks and coffee... Hang in there, parts!

Thank you for refusing to quit on a world that's been dealing with social problems, natural disaster, poverty, and uncertainty.

It's okay. Remember that the grind is not glamorous, and the dirt does not taste good.

Stay alive until our next chat!