SM Supermalls to bring 6 #SparklingSMallidays surprises on Christmas

Make your Christmas celebration even more exciting as SM Supermalls brings unique and special ways to brighten the #SparklingSMallidays through festive holiday cheers!

“To light up every Filipino’s Christmas celebration, we’re bringing a special holiday experience with #SMSparklingMallidays. It’s going to be a season filled with exciting events and awesome surprises,” said SM Supermalls chief operating officer Steven Tan.

Here are six sparkling surprises at SM this holiday season:

1. Experience sparkling Christmas parades and light shows. Bring your loved ones to SM’s holiday light shows for a captivating display of lights from Nov. 17 to Dec. 30 in participating SM malls. Kids will love the traditional holiday parades featuring Christmas icons in select SM malls on the same dates.

2. Get those holiday #feedgoals with SM mall centerpieces. Start curating your holiday Instagram feed goals and take photos at festive Christmas centerpieces. Visit your favorite SM malls from November until the Jan. 5, 2020. It’s the perfect setting for your annual family portrait!

3. Meet and greet SM Santa, make a wish with #DearSMSanta. Take photos with Santa and the whole family in an opulent Christmas-themed stage. You can also make a wish by writing him a letter for your loved ones through the #DearSMSanta mailbox in any of the 55 participating SM malls, or visit until Dec.10 for a chance to win holiday treats.

4. Play the SM Unboxing game. Nothing beats the feeling of unboxing gifts this holiday season—and now it has gone digital. Download the LetsPlayNowAtSM app on the App Store or Google Play Store and go to the nearest #DearSMSanta mailboxes or posters from now until Dec. 10 for a chance to win exciting surprises.

5. Shop at SM’s Christmas markets. For all your Christmas shopping needs, there’s the SM Christmas Markets from Nov. 17 to Dec. 30, where shoppers can choose from a wide selection of amazing gift items.

6. Share the joy with the less fortunate. Purchase a pair of SM Bears of Joy for P200—one will be donated to each mall’s chosen beneficiary and the other is yours to keep. The SM Bears of Joy are available for purchase until Dec. 25.

Have #SparklingSMallidays with family and friends this season! For updates, visit or follow SM Supermalls at Facebook, Twitter and Instagram @smsupermalls. SPONSORED CONTENT


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