PHILIPPINE exhibitors have booked around US$300 million in sales at the second China International Import Exposition (CIIE), more than twice the $124 million recorded sales last year.
Top sellers were fresh bananas, pineapples, mangoes and durian as well as processed fruits and nuts and coconut-based products.
“The big jump in sales since the last CIIE proves that the China sees the Philippines as a significant source of agricultural and other products. This motivates us to continue our efforts in getting more exhibitors to the CIIE, as well as improving trade relations and market access through the conclusion of the Regional Comprehensive Economic Partnership. Suppliers, on their part, should increase their production to answer the demand of the Chinese market,” said Department of Trade and Industry (DTI) Secretary Ramon Lopez.
Lopez led a 139-Philippine delegation with 32 food exhibitors participating this year. With the huge opportunity in the Chinese food market, Lopez has advocated for continued, stronger and effective presence in the CIIE through strategic positioning of Philippine products to serve the upgraded requirements of Chinese consumers.
Since it beganin 2018, the CIIE 2019 is a trade fair held in autumn in Shanghai, China and is the world’s first import-themed national-level expo. The total exhibition area of the CIIE exceeds 240,000 square meters and attracts an average of 150,000 professional buyers, with more than 100 participating countries.
Amidst these immense numbers, the Philippine products—known to be of quality to foreign buyers— received overwhelming approval at the CIIE. (PR)