AFTER the launching of Suzuki IT (information technology) products in Manila last year, the Suzuki Technology Pte Ltd formally introduced to Cebu last Thursday its selection of IT products.

Suzuki sales manager Andy Ng said that for this year, the company wants to further penetrate the Philippine market and improve market visibility in Cebu.

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Suzuki is a new brand in the IT industry and Ng said the company is not connected with the motor company.

Suzuki Technology Pte Ltd has its headquarters in Singapore. It was established in 1998.

Among its products are notebook and netbook computers, portable storage devices, optical disk drives, memory modules and other IT accessories.

Its existing markets include Bangladesh, Cambodia, Egypt, Indonesia, Saudi Arabia, Kuwait, Nepal, the Philippines, Singapore, United Arab of Emirates, Vietnam and West Africa.

“We are now expanding in the Philippines, particularly in Cebu with our partnership with Cebu LMI Technologies,” Ng said.

Cebu LMI Tech is the Cebu distributor of Suzuki products.

With branded laptops in the market, Ng said they positioned their products to be affordable. Prices of Suzuki netbooks start at P15,000, while Larisa, Suzuki’s entry model for notebooks cost P24,000.

Since the product’s introduction into the market, the best selling are the netbooks and notebooks, which are mostly purchased by students, said Cebu LMI Tech managing director Ron Uy.

Other products in the pipeline, Ng said, include MP3 players.

“New models of our Suzuki products are also coming out in the market this month,” he said.

Bong Medina, product manager of Suzuki Infinite Solution reported that Suzuki products are slowly gaining presence in the market.

“The response of the market was good, the netbooks are gradually increasing,” he said.