NOT that it is shifting from its trademark blue hue, but instead it is taking the lead in the printing industry by veering away from laser lights and is shifting to a light emitting diode (Led) system.

With the environment and space now being everyone's concern, Brother International Philippines Corporation, distributor of Brother printers launched its newest products here in Davao City that are not only environmentally friendly but are also built compactly.

"The Manny Pacquiao Blog". Click here for stories and updates on the Filipino boxing champ.

Simply put, the new line of printers released by Brother has brought the printer to a whole new dimension, bringing the printer to life.

Long gone are the days when the existence of a printer used to be dependent on its cable connection to a desktop computer, or to a laptop. With the printers of the new generation, they now have a life of their own - able to stand up on its own.

Even without a computer connection, the new printer line of Brothers can now be accessed with Bluetooth technology, and wireless fidelity access.

The new line of Brother printers, when not functioning as a printer, the new series can serve as copier, fax machine, scanner.

"An all-on-one machine that offers multiple users access to common feature functions through wired and wireless connectivity," was how Glenn Hocson, general manager of Brother, described their new line of printers.

Now fully emancipated from the cable connection to a desktop computer or laptop, the printer is now as useful as any other office or home equipment and no longer a mere appendage to the computer.

Equipped with advanced fax functions, the new line of printers helps its user to save costs and resources by allowing a preview of the fax message before it is printed, cutting down on paper and use of toner.

Complemented with large paper trays, expandable memory, and Automatic Document Feeder, printing has never been faster, cheaper, and environmentally friendly.