Cuenco: The beauty of empowering women

The Beauty Enthusiast

IT’S outdated to think that beauty is defined by wearing makeup. Beauty now means so many things for women, and men, too: breaking out of a fixed norm for what is beautiful, being empowered to make decisions, and finding confidence, whether it’s in oneself or helping someone else who is struggling with their own self-image.

For more than 50 years, cosmetics company Mary Kay has given women the beauty of having their own opportunities to make a difference in the lives of their clients, their families, and themselves. From a nine-woman team of Beauty Consultants in Texas in 1963, Mary Kay Inc. is now a billion-dollar company and one of the best-known direct selling beauty brands in nearly 40 countries worldwide.

“Our company was begun with only one objective...that of giving women the chance to succeed,” says Mary Kay Ash, who founded the company with her life savings of $5,000 and her then 20-year-old son.

Mary Kay Philippines believes that every Filipina has her own beautiful story to tell, and has invited its own Beauty Consultants to share personal stories of how Mary Kay has changed their lives in an online video series called “MK Beauty and Beyond.” Aikel watched how her mother struggled to put Aikel and two siblings through school by selling roadside barbecue while their father lazed around. Kresta, a nursing graduate, found no passion or fulfillment in her call center job while applying to migrate to New Zealand. Tony, a young mother, struggled to smile again after she lost her baby daughter.

With Mary Kay, each one was able to find her own strength and purpose by being able to connect with those around her, while growing her own business and achieving independence and financial stability. Their stories are featured on and on Instagram @MaryKayPHL—have a tissue and waterproof mascara in place before watching.

The flexible business model is strengthened by the service of trained Beauty Consultants and the quality of Mary Kay products, which are developed by a team of scientists who constantly research and test the latest, safest ingredients and technology. Mary Kay continuously partners with makeup artists and industry trendsetters worldwide to deliver new skin care or makeup, or innovate their bestsellers such as the TimeWise 3D Minimizing Eye Cream and Ultimate Mascara.

Filipinas, as die-hard fans of lipstick, may want to try out the new Mary Kay Gel lipsticks, which have a cushiony, comfortable formula with a soft-focus effect. These are designed to deliver stay-true color in Pinay-friendly shades that are either semi-matte or semi-shiny.

Learn more about Mary Kay online or through a Beauty Consultant--there’s probably at least one in your neighborhood!


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