CITY OF SAN FERNANDO - Entrepreneurs who joined the recent 3rd CARP Likha ng Central Luzon Trade held at Marquee Mall Activity Center in Angeles City earned nearly P4 million in sales, the Department of Trade and Industry (DTI)-Central Luzon reported.
The said amount is more than double of the earnings during the trade fair last year which only amounted to P1.7-million, the agency furthered. Majority of this year’s earnings, or about P2.8-million came from cash sales while more than P1 million were booked orders and sales under negotiation.
The regional fair was participated in by 82 Agrarian Reform Beneficiaries Organizations and Micro Entrepreneurs, wherein they exhibited products such as handicrafts, delicacies, fish and marine-based products, homemade and processed nuts, peanut butter, organic rice, fish ball, chili pastes and condiments, turmeric products, dairy based products and housewares.
The trade fair was organized by the DTI-CARP Program Management Office, in partnership with Ayala Malls and in cooperation with the Department of Agrarian Reform and the Department of Science and Technology.
The activity aims to promote Central Luzon Agrarian Reform Community (ARC) products made by MSMEs and organizations assisted by DTI through the livelihood component of the CARP program.
Specifically, the regional trade fair aims to showcase and provide exposure for Central Luzon’s ARC products, establish linkages and identify potential market for the ARC products, and to increase product/brand awareness of DTI-CARP 3 assisted ARC beneficiaries.
DTI Nueva Ecija Provincial Director Brigida T. Pili, concurrently the CARP regional program manager, said that the conduct of the trade fair in a high traffic center like malls will benefit micro entrepreneurs and help bring quality products from the countryside to the mainstream market.
She noted that the participating sellers were screened not only for the quality of their products but also in the legal papers they had to sell. The participants also use this trade fair as a staging ground for participating in bigger trade fairs also organized by the DTI.