Megaworld shifts focus to community development

CITY OF SAN FERNANDO -- Megaworld Corporation, one of the country's leading real estate developers, is moving toward a more community-driven business, as it celebrated its 30th anniversary in the industry this year.

During the thanksgiving party for Pampanga-based mediamen, Megaworld senior vice president and Public Relations head Harold Geronimo bared the company's new vision: "We uplift lives, impact society and help shape the nation."

As the company enters its fourth decade, it is veering from merely building structures to creating more projects that will touch and uplift the lives of many Filipinos, Geronimo said.

"From a business-centric vision, we are now more focused on our community and the country. No business can be seen in that statement composed of 10 words because we are now more inclined to show our gratitude for all the blessing the company received throughout the past three decades. For Megaworld, it is now the time to give back to the country," he said.

Geronimo recalled how Megaworld Corporation chairman and president Andrew Tan started the business amid the political instability and consecutive natural disasters that transpired in the country in 1989 to 1994.

With 30 employees relying on the business, Tan chose not to succumb to trials and challenges that came along the way, including the numerous coup d'etat, 1991 earthquake and the Mt. Pinatubo eruption, Geronimo said.

And 29 years after, Megaworld has successfully built and is building more than 700 residential developments, about 70 office towers, 25 townships and is still the leading trendsetter in making lifestyle malls across the country.

This includes one of the most awaited development in this capital city, the Capital Town project being built in the 35.6-hectare lot that used to be the site for the historic sugar central of Pampanga Sugar Development Company.

Just recently, Megaworld unveiled its full-scale mall development project worth P1.8 billion to be constructed inside the Capital Town.

"We are expediting everything at the Capital Town so we can finally let Pampangaeños experience the "live-work-play" lifestyle community right in your hometown," Geronimo said.


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