THE Parish Pastoral Council on Responsible Voting (PPCRV) said Saturday that celebrity endorsements must not be made as basis for voting political candidates.

“Every voter should invest on himself and the choice of candidate should be the voter’s own stand not easily swayed by celebrities using their radio or television programs in giving undue advantage to their candidates,” PPCRV national chairman Ambassador Henrietta de Villa said during the 4th Monsignor Jose Buenaflor Memorial Media Forum and voters education at the Archbishop Residence in Jaro, Iloilo City.

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PPCRV is the citizen’s arm of the Commission on Elections (Comelec) in the coming May 10 elections.

On the issue of the first national automated elections, de Villa said the automation is the “best way in eliminating election fraud due to less human handling.”

She added that the election automation offers the best alternative in eliminating fraud towards election that is clean, honest, accurate, meaningful and peaceful (Champ).

“Champ should be the guiding light of all voters and PPCRV volunteers in having a peaceful election. The people must make the clean elections their national project,” de Villa said.

She, however, said it is not 100 percent foolproof.

The citizen’s arm is a non-partisan organization that helps and partners with the Commission on Elections. It engaged the people to be responsible citizens and have a vigilant watch as having an ownership of this forthcoming election, de Villa said.