DTI warns of ‘marketing ploy’

THE Department of Trade and Industry Consumer Protection Group (DTI-CPG) Thursday, January 2, raised a warning against a bogus “marketing ploy” being used by unscrupulous individuals.

In a statement to SunStar Pampanga, the DTI-CPG said the public should be aware of the modus which name drops government officials.

“This is to provide continuous warning to the public to be vigilant and not to believe nor be fooled by any unscrupulous marketing ploy (including text promo messages) that purport to be endorsed by the government and/or its officials like Senator Bong Go or some Cabinet officials,” the DTI-CPG stressed.

The DTI-CPG furthered that the government nor its officials “do not engage in private commercial transactions and personal promotion campaign or activity and abhor any techniques that fraudulently use their good name.”

The public is also reminded again not to believe claims that certain activities or projects are endorsed by the President or by Senator Bong Go or any of the Cabinet officials. The President even reminds the public and even government agencies to deny or disapprove any request or application that use their names as endorsers, the statement read.

“While the DTI enforces the sales promotions provisions of the Consumer Act, it does not particularly endorse, partner nor support them, especially lucky draw games and raffles,” the statement added.

“Please do not entertain nor transact with them. You may check and validate the registered trade promotions from or call 1-DTI (384) to ensure their validity. Stay vigilant!” the DTI-CPG stated.


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