MORE than 500 children recently received teddy bears from SM City Cebu and SM City Consolacion in northern Cebu.
The SM Bears of Joy beneficiaries were from the Autism Society of the Philippines Cebu Chapter and special education schools in Cebu City and Consolacion town.
A shopper who bought two SM Bears of Joy for P200 kept one of the teddy bears, while the other went to the beneficiary chosen by SM Supermalls.
SM Supermalls Visayas assistant vice president for marketing Jenjen Amigo and SM City Cebu assistant mall manager Marilou Kiunisala led the employee-volunteers in distributing the Bears of Joy.
Also present during the turnover ceremony were Autism Society Cebu Chapter officers and Rotarians.
SM City Consolacion employee-volunteers also brought good deeds through the distribution of the Bears of Joy to the children in Panas Elementary School and Garing Elementary School.
The SM Bears of Joy is a project of SM Cares, a corporate social responsibility program of SM Supermalls, in cooperation with Toy Kingdom and Toy Express of The SM Store.