MEDIA network ABS-CBN launched its “Tulong-Tulong sa Taal” public service campaign, which aims to unite the nation in helping all Filipinos affected by the recent eruption and continuous activity of Taal Volcano.
“Tulong-Tulong sa Taal” brings together the efforts of the entire Kapamilya network for Taal evacuees, from relief operations led by Sagip Kapamilya to delivery of “Serbisyo at Saya” in evacuation centers through the help of ABS-CBN employees, artists, programs and subsidiaries.
ABS-CBN was one of the first to arrive in evacuations centers to provide assistance to the thousands of families that were forced to flee their homes as heavy ash fall began to cover the entire Taal island and nearby towns in Batangas and Cavite last Jan.12.
As of Jan. 24, 17,016 families or 85,080 individuals received relief packs, 5,403 people enjoyed hot meals from the soup kitchen, while 663 individuals were given psychological services in over a hundred evacuation centers through ABS-CBN Foundation’s humanitarian assistance arm.
Meanwhile, ABS-CBN also kicked off its “Serbisyo at Saya” caravans that will also visit different evacuation centers to offer medical missions, fun activities, and other useful services to help ensure the physical, emotional, and psychological well-being of displaced Filipinos.
ABS-CBN will also be giving away free reading glasses, hygiene and laundry kits to ease the burden of the people in evacuation centers. There will also be a Tulong Center helpdesk to receive and facilitate assistance for Kapamilyas in need.
Recently, Kapamilya programs “Salamat Dok” and “My Puhunan” also conducted public service events in evacuation centers, while Kapamilya stars have organized their own fund-raisers and distribution of relief goods to help our kababayans. In “Tulong-Tulong sa Taal,” ABS-CBN enjoins the public to come together as a family in helping our countrymen, as even small acts of generosity and kindness by ordinary Filipinos can make a big impact. For this, the network will be launching several other efforts under the “Tulong-Tulong sa Taal” umbrella campaign where the public can participate in projects for Taal evacuees such as the Ligtas Bag drive, where people can donate cash or items for “go bags” that will be given to evacuees. The Ligtas Bag will contain food and useful things in times of emergency. People will also be encouraged to prepare their own Ligtas Bag for themselves and their families. (PR)