Cebu Pacific launches Juan Effect

THE Cebu Pacific recently launched its sustainable tourism advocacy called “Juan Effect.”

Pertaining to the Filipino regular Joe, or the common man, “Juan” encompasses the big idea that one simple daily habit done consistently and collectively by even ordinary people can make a big impact in helping preserve the environment, local culture and heritage.

Cebu Pacific partnered with the Department of Tourism (DOT) for the project. The airline, the Philippines’ leading carrier and one of the largest in the region, is a major enabler of tourism growth.

The multi-sectoral sustainable tourism program of the airline also gained support from the Department of Environment and Natural Resources, as well as the Department of the Interior and Local Government.

The “Juan Effect” advocacy engages the local community, the government and tourism stakeholders, in educating travelers about their responsibilities as tourists.

After the roll-outs in Siargao and in Boracay, Bohol will be adopted as a Juan Effect destination with interventions put in place to support its sustainable tourism practices.

Bohol is one of the best island-destinations in the world and one of Cebu Pacific’s most popular destinations. There is still time to preserve its beauty by flying in tourists who are aware of the impact they create when they travel.

Juan Effect Bohol will start with an information campaign through signages installed in Bohol’s most popular tourist attractions, such as the Chocolate Hills, the Tarsier Sanctuary and the Loboc River Cruise. These multi-lingual signages, made out of recycled wood, carry reminders of simple things to do or behaviors to observe while visiting these attractions.

The information campaign will be amplified online with Juan Effect ambassadors from different parts of the world. The Philippines’ Jasmine Curtis-Smith will be joined by Canadian filmmaker Lost LeBlanc, South Korean musician and artist Solbi and Australian yoga and fitness expert Sjana Elise.

Travelers are encouraged by Cebu Pacific in keeping the Philippine islands clean and beautiful by making a pledge at (S)


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