SWU Phinma launches new B-School

Adapting to the ever-evolving working landscape of the corporate world, Southwestern University (SWU) Phinma introduces its new Business School or B-School, featuring a redesigned curriculum with a more practical, experiential approach.

When Phinma assumed management of SWU in 2015, it worked on the university's strength in medical education. However, moving forward, the institution pushed for a new campaign: “More Than Just Medicine,” the school’s initiative to highlight its other course offerings outside the field of medicine, its business programs included.

After two years of studying and collaborating with industry professionals, SWU Phinma launches the new B-School, featuring an improved set of programs for its business school with a case-driven, project-based and multidisciplinary learning method. This is designed to equip students with experiences beyond the four walls of the classroom, adding more real-world training to complement on-campus lectures.

“With B-School, we can offer a different kind of business program, one that is responsive to the needs of the industry today and driven by our own experiences,” said SWU Phinma President and Phinma Education President and chief executive officer Chito B. Salazar, during the program launch on Feb. 12, 2020 at City Sports Club Cebu.

The B-School is comprised of four main programs: Bachelor of Science in Business Administration, Bachelor of Science in Accountancy, Bachelor of Science in Hotel and Restaurant Management and Masters in Business Administration.

Under the helm of a reputable roster of faculty who are also industry practitioners, this new curriculum aims to lay the appropriate foundation for its students to not only survive but succeed in the competitive and cutthroat business industry of today. Programs will help develop critical and creative thinking, communication, teamwork and collaboration.

For the SWU Phinma B-School, Phinma Corp.’s strong business background has contributed to its well-rounded business students. Moving forward, it will continue to leverage this link with various industries. “When our students graduate from the SWU Phinma B-School, we know they are fully equipped to serve the present and future needs of the industry,” SWU Phinma B-School dean Danny Saracin says.

For more information about SWU Phinma B-School and admissions, visit SPONSORED CONTENT


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