MG PHILIPPINES continues to showcase the best OPM (Original Pilipino music) talents to the public as it kicks off MG Live! 2020 this February. This year MG Philippines is upping its game by going national: The MG Live! free concert series will be brought to key locations around the country, starting with the first leg happening in Cebu which began on Feb. 27 to March 1.
“MG Philippines had a breakout year in 2019, and we want to make sure that we give the public bigger and better offerings in 2020. This February, we are excited to bring back one of our most enjoyable brand engagement activities: the MG Live! free concert series,” said Alberto B. Arcilla, president and chief executive officer of MG Philippines.
“After just over a year in the market, MG has humbly and gratefully earned a place in the minds and hearts of the Filipino motoring market, in no small part because of the positive public response to these modern, attainable, British heritage cars. On MG’s second year in the Philippines, we bring MG Live! around the country, specifically to regional locations where we can interact even more closely with those who have shown such genuine interest and support for the MG brand.”
The first leg of MG Live! 2020 takes place in Cebu at SM City Cebu North Wing from Feb. 27 to March 1. On display at the interactive space is the full lineup of vehicles currently available from MG Philippines. These include the statement-worthy MG ZS Crossover SUV; the spacious and versatile RX5 SUV; and the brand’s latest offering, the MG 5 sedan—a class leader in its segment that is big in both features and comfort.
Aside from exhibiting great cars, exciting promos and learning more about innovative aftersales programs, MG Live! stays true to its function as an event that champions OPM, and brings people together to celebrate and sing along with the country’s best musical talents.
On this first leg, the MG Live! 2020 stage will be graced by none other than Sponge Cola, the alternative rock band behind crowd favorites such as “Jeepney,” “KLSP,” “Bitiw,” “Puso,” “Tambay” and many more. Spongecola takes the stage for MG Live! on Saturday, Feb. 29 at the SM City Cebu North Wing. The show starts at 4 p.m. and, as with every MG Live! event, admission is free.
The decision to make the MG Live! free concert series a national event naturally coincides with the growing number of Filipinos around the country giving the brand more serious consideration.
This is in no small way a result of MG Philippines’ expanding dealership network, which is now 24 strong and ready to serve clients all over the country. (PR)