ABOITIZLAND Inc. launched last Friday The Persimmon Plus, the commercial entertainment component of The Persimmon urban village on M.J. Cuenco Ave. in Barangay Mabolo.

The Persimmon Plus occupies 5,188 square meters of the 1.4-hectare The Persimmon.

The Persimmon Plus has a total leasable area of 2,500 square meters. Seven retailers have already moved in--- Bright Smiles Oral Care Center, Mr. Coffee, Urban Indulgence Family Organic Spa and Salon, Softwash Laundromat, Happy Rooster Home Furnishings Store, Cebu Trip Tours and Bernardo Flores Fashion Shop.

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“We are projecting about 15 to 19 merchants to occupy the commercial spaces. We already have seven in here and we are still in discussions with other potential clients,” said Andoni Aboitiz, president and chief operations officer of Aboitizland Inc.

Aboitiz said the company is very selective in choosing retailers.

“We don’t want duplication of stores and competition among them. There has to be balance and the right concept,” Aboitiz said.

The Persimmon Plus has four themed buildings. Building 1 is marketed as a hip and casual dining area. Building 2 is meant for food-to-share dining entertainment. Building 3 is set aside for grocery and basic services while Building 4 is for admin and the showroom.

The company said changes in lifestyles and the migration of people into the city prompted Aboitizland to include the commercial entertainment area in their condominium development.

The Persimmon Plus is adjacent to a four-tower condominium - The Persimmon, Aboitizland’s first venture into “vertical development.”

Each Persimmon tower is 15-storey high with 157 units each.