DA-Davao’s digital marketing for local farmers

Promotional poster of the Kadiwa Digital Marketing initiative of the Department of Agriculture in Davao Region (DA-Davao).

FARMERS who struggled to sell their produce because of the community quarantine can now reach more customers online as the Department of Agriculture in Davao Region (DA-Davao) offered them social media marketing assistance.

On Thursday, April 2, DA-Davao launched the Kadiwa Digital Marketing where struggling farmers can avail of free online advertisement and social media campaigns, digital poster design, product reviews, and referral services to local government units (LGUs), buyers, and consumers.

“Our team of graphic artists, content writers, and campaign strategists will extend our humble assistance to our farmers in Davao Region to market their products through our FB Page as well as our Instagram and Twitter accounts,” DA-Davao said in a Facebook post on their official Facebook account Agri Info Davao.

Interested farmers and other stakeholders must only send them a private message and provide the agency with details such as the name and location of their farms, types of product they are selling, contact numbers, and price lists.

DA-Davao Information Officer Noel Provido explained that the inquiries and the logistic arrangements will be up to the farmers.

“Ang uban man gud farmers nato dili sila ingon ana ka adept ba pag-abot sa social media. Naay uban mga small farmers lang so tabangan nato sila (There are small farmers who are not adept in promoting their produce on social media so we are helping them). What we are doing is to provide a platform for them to connect,” he said.

“Pwede pud i-connect nato sila sa LGUs kay ang LGUs karon labi na ang city, nagapalit man sila og produce pud gikan sa mga farmers unya iapil nila sa ilang food rationing (We also connect them with the LGUs because some of the LGUs include farmers’ produce in their food rations),” he added.

On Wednesday, April 1, the City Government of Davao through the City Agriculturist Office (CAO) started its Tabang sa Mag-uuma: Buyback, Repack, Distribute initiative where about 5,000 kilograms of vegetables and fruits were bought from small and indigenous peoples farmers in the city and repacked as part of the food ration.

He also urged the customers to provide feedback of the farmers’ service and produce and share the information to others. RAG


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