CEBU

The effortlessly chic #QueenB

MADE for different seasons and reasons, Cebu-based lifestyle brand Blind Clothing—established by sisters Kathrynn Dawn Sy and Niña Christine Sy—introduces three dreamy collections, curated especially for the girl who dares to dream.

There’s “The Comeback Collection,” featuring designs made for carefree moments with hues reminiscent of picture-perfect summers, the “Summer 2020 Collection” sharing a touch of the tropics and the “Blind Basics Collection,” offering straightforward, no-nonsense staples made for moments both in the bedroom and the boardroom.

These collections bear different themes but all share the same trait—they’re special in their own unique ways.

“‘The Comeback Collection’ and ‘Summer 2020 Collection’ carry pieces that can be worn to brunch with the girls, to a weekend getaway, or even to work, dinners and parties. The ‘Blind Basics,’ on the other hand, is everyone’s enhanced community quarantine alter-ego. A #QueenB stays cozy, looks chic and is uncompromising when it comes to comfort,” shared Dawn and Ninz.

Blind Clothing was founded in May 2011. Between 2011 and 2015, the brand evolved from importing ready-to-wear ensembles to crafting its own designs. It carries a sweet mix of casual and semi-formal wear.

“When we were teens, Cebu didn’t have a lot of high-street brands yet so we would always look forward to our trips to Manila as they were an opportunity to shop pieces that were more our style. Online shopping also wasn’t as well-loved as it is now so we felt like there wasn’t that much variety available to us. On top of that, we had a hard time looking for clothes that fit our petite frames perfectly. That’s when we decided to stand in the gap,” the sisters shared.

Each sister went off to pursue their careers which led to the brand taking a break between 2015 to 2019 until it came back in full swing.

Apart from managing the brand, Dawn works as an architect and runs her own architectural design firm, Atelier de Aurora; while Ninz just finished Medical School in Cebu Doctors’ University and is about to enter into her Post-Graduate internship in Manila come August. Made “for the fierce and the fabulous,” as its tagline states, Blind Clothing aims to promote women empowerment.

“We strive to create pieces that make women feel powerful through clothing. Well-fitted, flattering, timeless pieces that women can use from day to night, from 9 a.m. to 9 p.m., coffee to cocktails, today and several years later. We focus on creating clothes that highlight and complement the female body instead of making the clothes wear the woman.”

More than creating chic designs, Blind Clothing prides itself of the following: Making top quality products while taking value of the fair treatment of people and being conscious of the environment; inclusivity, as it customizes dimensions of any piece to one’s specific size; and last, setting aside 10 percent of the brand’s net profits for a chosen center for abused women.

For orders and inquiries, check out its Facebook and Instagram accounts as well as its website, Blindclothingph.com.

Credits:

Photographers: Gail Geriane, Ariadne Velasco and Don Kristoffer Sy

Models: Christine Morril, Jessika Knight, Ma. Victoria Cusi and Ninz Sy

Makeup: Scarlett Francheska

Designs and Styling: Dawn and Ninz Sy

Accessories: Floreia


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