A KNOWN food brand from Pampanga is expanding its business in Cebu, seeing the potential of the province.

“We are new here in Cebu. We have decided to expand the business here because we have seen the potential of a growing business,” said Allan Razon-Garcia, owner of Razon’s Special Halo-Halo and Palabok.

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“We also want Cebuanos to taste our products, especially the halo-halo, which is so famous in Manila,” he said.

Garcia said the Razon halo-halo business already has 70 branches nationwide, all managed by members of the Razon family.

Garcia, who belongs to the clan’s fourth generation, owns five branches of the business, four in Pampanga, Cabanatuan, Pangasinan and Tarlac.

Garcia invested about P1 million to set up in Cebu his first branch outside the Luzon area. It is also his second business expansion for the year.

“We took the risk of going out from Luzon because we wanted our products to be known not only in the place where we come from. We believe that the business will have a place in Cebu. We have a good product to offer that Cebuanos will love and appreciate,” he said.

Razon’s Special Halo-Halo and Palabok of Pampanga-Cebu branch occupies an 80-square meter area in the Windows of Cebu on Juan Luna Ave. at the North Reclamation Area.

Among its top-selling products is the special halo-halo.

“This is the dessert that people in Manila love. It is special because it only has three ingredients – the leche flan, macapuno, which we ship from Pampanga, and sweetened banana and every ingredient of it is a labor of love,” he said.

Aside from this, he said the prices of their food products are competitive. Their special halo-halo costs P65.

Among other dishes they serve are pancit palabok, sisig, dinuguan, adobong balot, and boneless Buluan bangus.

Despite the global economic slowdown and recent calamities that tested the resiliency of the business last year, Garcia said they have remained optimistic in their outlook for this year.

“Though the business struggled last year and sales decreased, we are glad that we are back on the usual business again,” he said.

Garcia plans to open more branches in Cebu. “But for now, we’ll still look at how the market responds to the business,” he said.