#ChallengeAccepted: Why oh why

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WITH over six million posts worldwide on Instagram and growing, why are women posting black and white pictures on social media?

#challengeaccepted is not just one simple tag that lets you bring out your picture-perfect black and white portrait to add to your feed or to join in the craze as what others claim it to be. The trend is still picking up with many women adding the hashtags, #womensupportingwomen and #womenempowerment.

In Istanbul, Turkey, @beelzeboobz posted on her Instagram that the black and white photo challenge started as a way for women to raise their voice. To stand in solidarity with the women they have lost, as Turkey is one of the top countries when it comes to femicides. Top posts from famous celebrities like Paris Hilton, Cindy Crawford, and designer Donna Karan, founder of DKNY and Urban Zen, to name a few, convey a strong message of women supporting women. A simple way to uplift each other and a call for women to come together and support each other to make every woman feel loved, safe, happy and free.

New York times reported that according to Cristine Abram, a public relations and influencer marketing manager for “Later”, a marketing platform for Instagram, said that a video of Representative Alexandria Ocasio-Cortez speaking out against a Republican lawmaker, Ted Yoho’s sexist remarks against her on the floor of US congress recently spike in social media posts about feminism and female empowerment. This, according to Abram, may have contributed to the latest round and resurgence of the black and white photos. An Instagram representative said that the earliest post can be traced back from a Brazilian journalist, Ana Paula Padrão. In the local scene, beautiful and empowered women have helped the campaign gain visibility and were thoughtful on sharing their insights on women empowerment (WE) and what this challenge is all about.

Why black and white? The true essence lies on the message on femicides it originally communicates. To show that one day, it could be their picture plastered across news outlets. It is a common knowledge however, that hashtags have truly brought a revolution in social media marketing and a perfect campaign awareness tool once done right. When it comes to social campaigns and product advertising, color is king. A great way to do that Is to make your images unique and your color choice intriguing.

Black is a visually strong color. It speaks authority, power and strength. It can be overwhelming but when combined with a little white, it allows your audience to pick out the details they would never have noticed if the photos were colored. #ChallengeAccepted paired with a black and white image speaks to everyone who sees it. The use of black and white in this campaign convey a simple yet powerful message. No wonder men are starting to hop on the bandwagon flexing their black and white photos with hashtags, #menpower and #equality. #fileundermotivation


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