WITH the current quarantine measures and the threat of the coronavirus disease (Covid-19), Milo Philippines has come up with an initiative to keep children fit through online coaching and video tutorials.
The sporting program dubbed as the Milo Home Court Campaign was formally launched on Thursday, Aug. 6, 2020, via Google Zoom together with Nestlé Philippines officials and the Cebu media.
Children aged 12 years old and below can follow instructional exercises on Youtube, or they can register in a sports clinic that will be conducted on Google Zoom and will be handled by the country’s formidable coaches.
Right now the online program has nine sports including the famous basketball, karate and arnis, among others. The organizers are hoping they can expand it to 18 sports.
“This program enables the parents to create the ideal environment in the comfort of their homes. Though we know that every home has a different setup, we believe that there’s way. This should not stop us from creating a playing area,” said Nestlé Philippines assistant vice president Lester Castillo in a Google Zoom press conference.
Castillo added that the Youtube account of Milo Philippines that contains various exercises and drills for children has garnered millions of views, and they’re hoping to reach more children.
“Every child has to get an accumulative of 16 minutes of daily activity, according to the World Health Organization. It’s important to keep them active, especially in these trying times,” he stressed.
Also present in the launching was Philippine Sports Commission (PSC) Commissioner Ramon “El Presidente” Fernandez, who gave his full support for this online program.
“I’m hoping this program will be able to motivate many kids. These times now there is a new normal already when we conduct our activity, especially in sports. We are hoping for better times in the coming months. This program comes in very timely indeed. We have to put our immune system in top shape to primarily fight off this pandemic. It’s the most important thing that we can do right now,” the four-time PBA Most Valuable Player said.
The campaign kicked off on Milo’s Facebook page with a 60-second material featuring Milo ambassador and volleyball star Alyssa Valdez.
Under the Milo Home Court campaign, a set of energizing and engaging social media activities are laid out to inspire families to create their very own courts as a means for children to have a safe space for sports at home.
Six-time Milo Marathon champion Mary Joy Tabal said that with the ongoing pandemic, the only way for athletes to keep track of their fitness is through online exercises.
“I’m not used to staying indoors since running is majority outdoor. It was a challenge for me to keep track of my fitness and training programs in the first two months. But after a couple of months, I have adjusted with my home setup,” said Tabal.
The Cebuana Olympian urged children to keep on dreaming despite the challenges that the world is facing right now.