MANILA

Nissan, Filipino musicians launch hit song

WHILE Filipinos stay at home to fight the global pandemic, Nissan in the Philippines wanted to lift spirits and promote creativity and innovation. In collaboration with singer-songwriters Barbie Almalbis and Zsaris, the company entertained Filipinos by recreating a hit song using a Nissan X-Trail.

In an inspiring joint effort, while both were in quarantine at home, Zsaris was tasked to create her own arrangement to Barbie's hit single, "Money For Food" -- using the sounds of Nissan X-Trail such as the car door, seats and turn signals. They also used the sound activations of the Nissan Intelligent Mobility features such as the rear cross traffic alert, lane departure warning, blind spot warning, and moving object detection that showcase the different features of the vehicle that make it so popular.

"This is definitely one of the most unique musical projects I've ever worked on," shares musical artist Barbie Almalbis. "I never imagined that someone could make music with a vehicle, but by discovering more about the Nissan X-Trail and Nissan Intelligent Mobility, I realized that it is indeed possible. This project really showed me how versatile this vehicle could be -- not only as a great ride, but also as a surprising musical instrument! This was a great way for Zsaris and I to explore our art, and we hope that this would inspire everyone to stay creative while staying safe at home."

"This is the epitome of a creative challenge -- when I first heard about this project, recreating such an iconic song using the sounds of the Nissan X-Trail and Nissan Intelligent Mobility features,I was stunned," says live looper Zsaris. "But actually, it forced me to think outside the box while being at home and was a new experience that gave me the opportunity to find creativity anywhere, at anytime, from anything! And also having the opportunity to work virtually with Barbie."

Nissan in the Philippines continues to encourage individuals to stay at home to stay safe, but don't forget the creativity.

"The Covid-19 pandemic has been a challenge for all of us. But we must remember that even if we're staying safe at home, we can still exercise our creativity. We are so happy to bring creativity to life at this time and collaborated with such talented artists like Barbie Almalbis and Zsaris, to recreate a famous Filipino song with the Nissan X-Trail," shares Atsushi Najima, Nissan Philippines president and managing director.

"As the first vehicle in the Philippines to carry Nissan Intelligent Mobility, the Nissan X-Trail features a unique array of sounds that helps create a safe and secure experience for both drivers and passengers. The Nissan X-Trail is truly a vehicle that inspires creativity and passion. It promises a smooth, comfortable, and intelligent drive that is capable of handling any challenge it faces. The nature of the Nissan X-Trail, and this creative endeavor, is a true example of how we at Nissan are able to create bold innovations even in tough situations," Najima said.

For more information about Nissan X-Trail X-hale, visit Nissan Philippines's official Facebook page.

For more information on Nissan in the Philippines, visit our website atnissan.ph. You can also follow us on Facebook, Instagram, and Twitter and see all our latest videos on YouTube.

For more information about Nissan -- our products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube. (PR)


VIEW COMMENTS
DISCLAIMER:

SunStar website welcomes friendly debate, but comments posted on this site do not necessarily reflect the views of the SunStar management and its affiliates. SunStar reserves the right to delete, reproduce or modify comments posted here without notice. Posts that are inappropriate will automatically be deleted.


Forum rules:

Do not use obscenity. Some words have been banned. Stick to the topic. Do not veer away from the discussion. Be coherent. Do not shout or use CAPITAL LETTERS!

sunstar.com.ph