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Kotex introduces Heart Evangelista as face of new campaign

MAINTAINING one’s own physical, mental and spiritual health can be a struggle with more overwhelming conditions happening here and abroad. Kotex Luxe understands women’s hesitations in confidently loving themselves during hard times and as a brand that champions women’s progress amid challenges, it stands alongside Filipinas—encouraging them to never hold back and elevate the way they love themselves despite the odds.

With this, Kotex launches its “Love Yourself a Little More” campaign headlined by a TV commercial that features various women who practice acts of service whether for themselves or for people around them. The campaign challenges Filipinas to rethink their self-worth and empowers them to take care of themselves especially on times that they need it the most—such as times wherein they have their period. The video also highlights Kotex Luxe, the brand’s revolutionary ultra-thin pad that provides luxurious skin comfort and protection with its Silky Soft Bubble Bed, which is gentle and reduces skin irritation to the most intimate part of a woman’s body.

Kotex also welcomes back Heart Evangelista as its ambassador to headline the “Love Yourself a Little More” campaign. Her evolution from being an actress to a sought-after endorser, sold-out visual artist, beauty and fashion icon, and a compassionate philanthropist has proven to be an inspiration to women who continuously seek development for themselves and society. Heart embodies the modern-day Filipino woman who is not defined and hindered by challenges that come her way, but is instead empowered by them.

“I have been using Kotex since my teenage years because it is the only brand I trust to provide me with a different level of comfort and protection during my red days. I also believe in the brand’s values in supporting progressive women to face obstacles head-on, without being hindered by cultural, physical, or societal limitations,” she shared.

Watch out for upcoming activities from Kotex Luxe, such as the 7-Day Self-Love Instagram Challenge in September and “Love Yourself Live: How Self-Love Can Save You,” a Facebook Live event on Oct. 10 at 7 p.m., tackling self-love practices during hard times with Heart Evangelista and special guests. For more details, visit facebook.com/KotexPH. (PR)


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