Wednesday, August 04, 2021

Ombion: SSB @12: Surging through crisis and beyond


WHAT is special with this year's anniversary of SunStar Bacolod is celebrating it bravely and unashamedly amid the pandemic crisis which has put every social institution and business down on their knees, including SunStar.

Normally, in any social or business institution, or even in family, celebration, as well as simple commemorative event is a big no no in times of crisis. Everyone is expected to exercise frugality and stay in reflective mode.

For SunStar, there is more to life than crisis. In fact, it is the crises that has strengthened its resolve to pursue its vision and mission.

Up and down in sales, cost cutting, personnel rotation, even legal suits, among others, have been part of its life. Each time, SunStar Bacolod always comes out winning.

The unexpected, unforeseen debilitating impact of Covid crisis which began almost six months, tested once more the tenacity and resiliency of SunStar Bacolod team. Thanks to its editor-in-chief and concurrent manager whose framework and training in disaster and risk management has prevented the bad situation from getting worse.

Practicing community journalism to its best, seizing issues that matter to the hearts and minds of the people and public governance, publishing fearless analytic opinions, featuring positive outlooks and best practices among social enterprises, MSMEs sector, political figures, and civil society groups, intensifying live streaming and online news delivery -- have helped SunStar Bacolod afloat during crisis.

Sales have dropped significantly and consistently during ECQ and GCQ but has started to recover slowly but steadily during MGCQ to present.

Some of its readers and network members have yet to be converted into advertisements and sales but definitely, they have become strategic assets as new members of SunStar family network.

Today, as SunStar faces bigger and more complex challenges brought by so called new normal, it vows to raise its level of confidence, determination and capacity to exercise its mission to respond effectively to people's right to know the truth behind facts, contribute to the social consciousness raising of the people, and enhance people's right and resolve to change their conditions.

All this in its heart, as it keeps its fighting mode but always ready for flexibility and innovation for every scenario that comes.

As its bond of celebration, SunStar offers its sincere gratitude to the stockholders and board of directors of SunStar Philippines for their ever patient and untiring efforts to the struggles of SunStar Bacolod, and for ensuring that no one is left out of the cold during this crisis.


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