WITH the changing media landscape, a media company must either set or keep up with the trend to stay relevant.
SunStar Davao has successfully transitioned from a mere local newspaper to now a multi-platform content organization targeting audiences from all age brackets and across platforms.
For 25 years, SunStar Davao has been a top choice of brands, organizations, and companies in advertising their products, events, and services.
"Our vision is to provide you with a greater platform and success in advertising with us," Sun Star Davao's marketing manager Anne Oledan said.
She added that the company's commitment to providing news with integrity and accountability to its community stakeholders coupled with customized advertising approaches published in multiple platforms, make advertising with Sun Star Davao more powerful and reliable.
"We provide advertisers with a strategic fit for their message through stories that come to life in words, images, video, social media, and custom environment," she added.
Even before, SunStar Davao has been a leading local newspaper in Davao Region and some other parts in Mindanao. But now, with its strong online presence, the company's reach and coverage have been multiplied in folds.
Now, more than ever, SunStar Davao has expanded its horizon, reaching a wider and bigger audience nationwide and worldwide.
Here are some reasons why choosing SunStar Davao - as your partner in building your brand or promoting events and creating awareness on various topics - is a wise and a sustainable move:
Dabawenyos know we have their best interest at heart and that we value public good over private interest. SunStar Davao continues to be the only paper in Mindanao with its own Code of Standards and Ethics since 1995.
On the printed page and online, SunStar Davao delivers information that helps our readers make better sense of each day's events. Special pages cater to readers with diverse interests: business, entertainment, food, travel, and health.
Media Industry's Respect
SunStar Davao has won more than 50 awards in 25 years of publishing. To a large degree, this assures advertisers that it is the best vehicle in promoting their products and services.
Larger Advertising Share
SunStar publications have a bigger share of the advertising market among regional and local papers, attesting to advertisers' trust in SunStar.
All these -- our readers' loyalty, colleagues' recognition, and community's trust -- are made possible by sustained investments in our people, our training, and the technology we use.
High Standards And Credibility
SunStar Davao's Journalism awards indicate high standards.
More Effective And Cost-Efficient
The advertising message reaches more readers in a SunStar paper. The advertiser gets more value for money because of large local patronage at limited cost. While print remains to be a credible material in educating our readers, Sun Star has started to combine both print and digital to address the demands of the modern age without compromising the legitimacy and the quality of our news information.
"Our team is committed to building positive relationships as well as providing you with relevant content and the best platform to promote your business. And during these trying times, we remain strong in delivering our share towards nation-building," SunStar Davao officer-in-charge Donna Cuyos, for her part, shared.
For improving corporate awareness, launching a new product or service, or a constant reminder of your presence, Sun Star Davao has a range of advertising packages to suit all budgets and marketing goals.
A rich history, an unrivaled present, and a vibrant future, SunStar Davao is the perfect advertising platform for those seeking an informed, discerning audience.