Consumer webinar highlights sustainable fashion

Contributed photo
Contributed photo

THIS year’s Consumer Welfare Month (CWM) celebration focuses on sustainable consumption, including the adoption of sustainable fashion.

Talking about sustainable fashion, two major components have to be considered: the brands and the consumers. As with brands, the process involved in making a product must give great consideration to humanity and the environment. Meanwhile, being a consumer who adopts sustainable fashion talks more about habits.

The CWM is celebrated every October, and this time, it’s unique since the new normal has to be considered, thus the theme “Sustainable Consumer in the New Normal.” This is the first time that CWM-related activities were done virtually.

During the Consumer Care Webinar – Mindanao spearheaded by the Department of Trade and Industry (DTI) last October 29, sustainable fashion was among the topics, being an important movement to shape consumer behavior when it comes to shopping and maximizing what we have in their closet.

The speaker, Jesse Boga Madriaga, the head curator of Global Shapers Davao Hub. It’s a group operating under a bigger community called the Global Shapers Community, a network of young people initiated by the World Economic Forum.

“We are living in an era called the Anthropocene where our actions are causing so many drastic changes to the environment that it creates a mark on our planet. To put it simply, our collective actions are literally changing our planet,” he pointed out.

Madriaga further noted that as consumers, we need to be conscious of our habits when it comes to fashion. In this way, we contribute to making fashion a force for good, which is the core idea behind sustainable fashion.

“Sustainable fashion is a movement that is geared towards creating change in the way we produce and consume fashion. It reimagines fashion as a force for good--one that cares for our people and our planet,” he said.

With the pandemic, Madriaga encouraged all consumers to remain conscious of our fashion habits because more than ever, every purchase matters. He suggested that when buying something, let’s give our money to a brand that can support a struggling business or an artisan.

“Reducing your environmental impact also goes a long way. During these times when masks are a requirement in following safety protocols, we can make better choices by opting for masks appropriate for our lifestyle,” he explained.

There’s no one size fits all when talking about sustainable fashion, but we can start our practice of sustainability by keeping these in mind: fashion doesn’t end in the experience of shopping—it’s a journey to our closets.

Let’s go and check our closets now! We might not need that pair of trousers we saw at the mall since we have an old one that we can mix and match with our available tees or blouses. Doing an inventory of our wardrobe is the first step towards realizing that we don’t actually need to shop regularly.

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If you have special events and fashion tips to share, or just want to discuss any fashion-related concerns with me, you are always free to reach me at mendoza.jennygrace@gmail.com. You may also follow Purple’s Nook on Facebook for more updates.

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