CEBU

Select: Making every home-cooked meal special

SINCE its founding in 1975, Select—with its excellent value for money and product quality—has become the household condiment brand of many households and businesses all over the Philippines.

A family-owned heritage brand, Select is a product of Wellmade Manufacturing Corp. Currently, it has three core products out in the national market: Soy Sauce, Cane Vinegar and Sukang Puti. All of Select’s variants come with an easy-twist cap for easy usage and safe storage for the Filipino nanays who enjoy its flavorful taste. Select is also produced in a variety of sizes, from as small as 100-milliliter pouches for “tingi-tingi” use to as large as 19-liter gallons for institutional, restaurant and even carinderia use.

All of Select’s products are made from naturally fermented ingredients. From the finest soybeans for Select Soy Sauce and sugar cane for the Select Vinegars, all ensuring rich and natural flavors for Filipino dishes prepared at home. Select Soy Sauce, Cane Vinegar, and Sukang Puti are produced to elevate the dishes Filipinos already love and make them even more special.

In terms of pricing, Select is also more affordable compared to other major players in the market. Aside from major supermarkets, Select's products are also available on the shelves of small-scale meat shops and even at neighborhood sari-sari stores. Select promises to offer accessibility, affordability and uncompromising quality.

In August, in the midst of quarantine, Select opened a concept store with KJB Merchandising, right in the heart of Carbon Public Market to launch a new initiative. As part of the brand’s efforts toward sustainability and in participation in the “Go Green” campaign, the concept store introduced a refilling station for all three variants.

Not only will this initiative significantly minimize plastic waste in households, customers will also save more without sacrificing cooking ingredient’s quality. This makes Select the first to offer a refilling station for soy sauce and vinegar in the Carbon Public Market, strategically and easily accessible to merkado shoppers from the outskirts of Cebu province. The brand continues to uphold its promise to its consumers that “hindi kailangang mahal para maging masarap.”

Select also strives to be available at every point of purchase to every average Filipino who intends to cook every dish taste extra special.

The Select Refilling Station is open from 2 a.m. to 5 p.m. daily (except Sunday). Select is also available in major supermarkets and groceries, and on e-commerce platforms Shopee and Lazada. SPONSORED CONTENT


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