PAMPANGA

British Council, Design Center to lead design economy mapping in PH

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THE British Council in the Philippines and Design Center of the Philippines are leading a pioneering design economy mapping in the country.

The organizations have commissioned a study to analyze the economic contribution and value chain of the design industry by mapping the design ecosystem of nine cities: Manila, Makati, Quezon, Taguig, Baguio, Pampanga, Cebu, Davao and Cagayan de Oro.

Recommendations from this undertaking will contribute towards the formulation of a National Design Policy to support the Philippines' development agenda following the impact of Covid-19 on designers and creative enterprises in the country.

"The Philippines has a rich design tradition. However, its impact and contribution are not fully understood. With this mapping project, we hope to provide an evidence-based model of the country's design ecosystem that would be instructive on how we can unleash the power of design to nurture globally competitive MSMEs and contribute design-led strategies to nation building," according to Rhea Oreta Matute, Executive Director of Design Center of the Philippines.

Research experts Nordicity, a London-based creative economy consultancy; Bayan Academy, known for their social enterprise work in the Philippines; and Anna Whicher, who has conducted design ecosystem studies in Wales and Scotland were tapped to deliver the mapping study.

In the UK, evidence-based policies have helped spur the growth of the creative industries sector that now contributes £111 billion to the UK economy.

"We have been working with emerging creative economies to help in the development of policy agendas and this is the experience and expertise that we will be sharing with the Philippines not only in the mapping study, but in helping to realize the potential of design and creative industries in the country," British Council Country Director Pilar Aramayo-Prudencio said.

The British Council and Design Center of the Philippines have been working closely together since 2017, driving the vision towards a more inclusive and connected creative economy within the country and globally. They are inviting the public to participate in the surveys and interviews to capture the value and impact of the country's design economy.

The results of the design economy mapping will be presented at the International Design Conference next year, which will be hosted by the Design Center of the Philippines. UNESCO has declared 2021 the International Year of Creative Economy for Sustainable Development.

This initiative is supported by Connections Through Culture, a wider British Council-led programme of research and insights on the arts and creative economy across Southeast Asia. It aims to underpin the development of new connections and long-lasting collaborations between the UK and the world. (PR)


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