Friday, September 24, 2021

Cebuano beauty brands worth checking out

Every now and then, promising local brands pop up on one’s social media feed. These include makeup and skin care products.

We rounded up below these proudly Cebuano makeup and skin care brands that have elevated the local beauty industry. These products are not only as good as international brands but are also affordable and made especially for the Filipino skin.

Xyza (

Xyza promises to help Filipinas build confidence to stand up for who they are, what they believe in, and what they’re capable of. The brand aims to empower everyone with its all-natural and vegan PowerLash, an eyelash growth serum that naturally stimulates growth in one’s lashes, giving them that long, thick and luscious look. Each product is packed in a metallic pink tube and box that will give you that girl boss vibe.

GT Cosmetics (@gtcosmetics)

Established in 1994, GT Cosmetics stands the test of time. Initially a soap-making business, the local brand now offers a variety of beauty and personal care products, and bath and body collection that are Food and Drugs Administration (FDA) approved and HALAL certified. Each product is carefully crafted to ensure that each ingredient perfectly blends with one another. For its personal care and bath and body products, GT Cosmetics uses highly refined coconut oil as a base, leaving its users with a softer, smoother and more moisturized skin. Its best-selling products include its GT Brightening C+, a skincare set for a simplified multi-step routine that comes with a beauty bar, toning water essence, body serum, SPF lotion and face cream. The set is infused with Citrus Reticulata (Tangerine) peel extract and L-Glutathione that enhances one’s overall skin radiance.

GT Colour Cosmetics on the other hand offers quality yet affordable makeup products especially curated for Filipina skin.

Ayana Beauty Basics (@ayana.beautyph)

This beauty brand aims to help every Filipina discover her true beauty through its dermatologic and cosmetic solutions for individuals who prefer quality and safety over flash and fad. Dubbed “Miracle in a pouch,” its products come in three sets: A clinically age defiance formula, a skin lightening complex, and an anti-acne system are a revolutionary regimen in sets which effectively address unwanted skin issues in the safest possible way.

Stained Beauty (

Stained Beauty presents itself as a local brand offering high-quality handmade vegan and cruelty-free lip glosses and lip scrubs at affordable prices. After months in the making, Stained Beauty perfected a lip gloss formula that is not too heavy on the lips but still allowing pigments to show—maintaining the glow of the product—and lip scrubs that are made with a blend of premium cocoa butter, coconut oil goodness, packed with vitamin E which scrubs off dead skin yet leaves lips extra layers of protection.

Anyag PH (@anyagco)

As they say, lipstick is a confidence booster. Anyag (which means beauty, derived from the word “kaanyag” or beautiful in English) aims to empower everyone to be bold as its organic makeup products. Check out its Gahum collection, featuring its highly pigmented and lightweight matte lip and cheek stain products. With just a few swipes of tint on the lips, and a small amount of stain on the cheeks, one is ready to conquer the day.

Sephlora Cosmetics (@sephloracosmetics)

There’s beauty in everything and Sephlora has a lot to give to let that beauty shine with its paraben-free and cruelty-free lip, and cheek tints made of cera alba, oxides, shea butter and argan oil as main ingredients. With a variety of shades to choose from, each product will give your face a natural flush and your lips a natural-looking pop of colors.


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