Sunday, December 05, 2021

How this homegrown developer adapt to the new normal

THE real-estate landscape had a major shift globally when the Covid-10 pandemic hit. While some think that changes are only temporary, experts say the new normal ways are here to stay at least for the next few years.

As strange as it seems, the new normal in real-estate means no more open houses, showings over Zoom and drive-up closings.

The idea of selling someone a home, may it be a house and lot or a condominium, virtually may seem strange and impossible to do but, in reality, it’s long been a practice for foreign buyers who buy luxury properties via remote viewings. However, in the Philippine market context, this is something new.

With the disruption brought about by the Covid-19 pandemic, real-estate agents these days are forced to do innovative ways to sell properties like live-streaming open houses, 3D tours, and maybe even virtual reality tours.

In Davao City, a homegrown developer has quickly adapted to the changing times and remained true to its advocacy for innovation and excellence - Damosa Land.

In September 2020, Damosa Land has launched its newest innovation - Damosa Land 360, a new online platform made available through the Damosa Land website ( that aims to redefine the way people do real estate by bringing in virtual assets that showcase not only the various projects of the real estate company but lifestyle-oriented material as well.

Damosa Land’s head Cary Floirendo Lagdameo shared in a statement that this digital transition puts them ahead in the market.

“We are proud of this innovative online platform that offers a combination of the latest trends in the market today such as the 360 virtual tours and other helpful materials such as walkthroughs or guided tours, and even lifestyle material such as in house developed cooking shows,” he said.

With Damosa Land 360, they can now meet clients from any point around the globe for as long as a gadget and stable internet connection are present.

Damosa Land 360 showcases 360 virtual tours of its properties from the multi-awarded residential projects Seawind and Damosa Fairlane to another highly commended Anflo Industrial Estate. The VR tour also features the upcoming residential property, Ameria, of the mixed-use development Agriya.

Lagdameo said that they are working on updating their virtual tours and doing guided tours for their soon-to-open top-of-the-line office building, Damosa Diamond Tower.

Banking heavily on these digital assets, the Davao-based company has added other materials to Damosa Land 360 page such as guided tours, which are hosted by its very own employees.

The pandemic may have hit the real estate industry hard, but this crisis has also brought endless opportunities that all players can take advantage of.


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