SMILE magazine, Cebu Pacific’s (CEB) award-winning inflight magazine, has returned with a special edition that features state-of-the-art printing technology to further safeguard the health of CEB passengers.

In “What Makes Us Smile,” the magazine reminds everyone of the good news to be celebrated from 2020, along with new things to look forward to once more in the coming year—not least of which are the places to visit and rediscover as #EveryJuanWillFlyAgain.

The issue is all about reigniting the Filipino passion for travel. Like CEB’s “Juan Love” initiative, What Makes Us Smile is a reminder that travel is one of the best ways one can contribute to communities and to people around the country.

While Smile magazine has always been free for CEB passengers, this time, passengers will be handed copies to take home with them.

Each copy will be printed using state-of-the-art anti-bacterial technology, incorporating Clean Paper and N9 Pure Silver treatments, both of which have been tested against a wide range of microbes. These treatments have been shown to be over 99.99 percent effective against bacteria, fungi and allergens.

Smile is also available online at