CEBU

#QuaranWins: Fizz to perfection



WHEN the pandemic hit the country, a couple of words popped out of nowhere like mushrooms: quarantine; persons under monitoring; lockdown; and many others.

Similar to Lemniscate, a couple of online stores have also popped open. You name it-- chicken sandwich, taho, cookies, anything! Now, get ready to add something new to your vocabulary of food and drinks-- kombucha.

It’s fizzy, tangy, and not to mention healthy!

Kombucha is a fermented drink made from black tea, SCOBY (symbiotic colony of bacteria and yeast), and sugar.

According to webmd.com, this fermented drink originated in China and has been around for almost 2,000 years.

Set aside for at least a week, or 14 days if you want it pungent, the drink develops friendly bacteria, similar to those in kimchi, sauerkraut, and event cultured milk.

Although there's not a lot of evidence to support the drink's health benefits, the probiotics found inside kombucha helps your body to get rid of toxins.

There are a few kombucha sellers here in the Queen City of the South, and one of them is NoHumor Beverages.

Bored and curious, Adrian Manuel Madarieta, decided to brew his own kombucha.

“I kept reading and seeing about it online. I was so curious about it so I decided to make my own kombucha,” Adian shared during an episode in QuaranWins.

In addition to being curious about the fermented drink, Adrian thought, after reading its benefits, that it wouldn’t hurt to add another layer of protection for your body especially since the entire world is still in a pandemic.

After receiving awesome feedback from his family and friends about his brew of kombucha, Adrian decided to sell the drink to the public in the first week of August.

It’s a challenge, Adrian confessed, to sell these tangy fermented drinks to a market that won’t guarantee a purchase or two of the product.

“Especially since people have lost their jobs; we’re in a pandemic. So, that’s the difficulty in opening a business during these trying times,” Adrian said

As for selling these unique drinks that aren’t exactly as popular? Adrian takes up this challenge to social media. Using the platforms and its contents like viral kombucha videos on Youtube, photos on Instagram, and whatnot, the man behind NoHumor Beverages easily makes his way to potential customers. The challenge, however, is making people understand the benefits of the good ‘booch.

Aside from kombucha, Adrian also sells Soulless Ginger Beer and Fairy Tears with both products containing tea.

The Soulless Ginger Beer comes from fermented ginger tea. The sweet and earthy spice of the ginger, paired with the natural carbonation from the fermentation makes the drink a perfect substitute for sodas. Fairy Tears, on the other hand, is a butterfly pea drink mixed with edible glitter. Heads up! No fairies were emotionally harmed during the process!

As of now, one may find these quirky beverages at Facebook @nohumorbeverages. They deliver anywhere in the city via third party delivery services.


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