AS PART of the national plan in shaping a new normal for the Philippines, the country is ramping up the shift into a new, digital economy. Technological enhancements to further boost the digital economy can help facilitate continuity of businesses and enhance productivity, especially as the country aims to thrive in the new normal. At a time when the majority of the population’s interactions are online, better connectivity is a necessity. Internet usage has increased exponentially as well over the first half of 2020, following the effects of Covid-19.
Aligning with the national plan to boost digital inclusivity and fulfill its commitment to serve its customers, Globe has been focusing on upgrading its network infrastructure and expanding its reach through new site builds. Globe sees 4G LTE as the new Philippine standard for mobile internet, emphasizing that customers deserve higher speed and better connectivity. With the ongoing network upgrades, the telco’s capacity using advanced wireless networks 4G LTE and 5G will enable its customers to enjoy a better data experience.
"Internet services have become a critical need for many Filipinos. With the evolution of mobile technologies, it is high time for our country to have 4G/LTE everywhere as the basic mobile internet technology used by everyone. And for the most demanding mobile uses, 5G is here and now, too. Both 4G and 5G were designed for the internet, with 5G designed specifically for new uses such as video streaming, mobile gaming, and even IoT. That is why we call on all customers who still use 3G for mobile data to make the 4G/5G change -- SIMs and handsets -- and see the difference," said Gil Genio, Globe’s chief technology and information officer.
With the call from the national government to improve internet services, Globe laid out a three-pronged strategy to improve data experience that includes aggressive cell site builds; upgrading its cell sites to 4G LTE using many different frequencies; and fast-tracking the fiberization of Filipino homes nationwide.
Network builds, upgrades and optimization efforts are currently underway and will continue until the end of 2021.
Globe has been aligning its initiatives in support of the United Nations Sustainable Development Goal (SDG) No. 9, which highlights the roles of infrastructure and innovation as crucial drivers of economic growth and development. Globe is committed to upholding the 10 United Nations Global Compact principles and 10 United Nations SDGs.