Cagayan De Oro
Thursday, December 09, 2021

Globe supports VisMin MSMEs through ‘Gift Local’ campaign

ONE can spread the holiday cheer not only to loved ones but also to local entrepreneurs in Visayas and Mindanao this holiday season by shopping for a cause through the “Gift Local” campaign.

Gift Local is an annual campaign of Globe myBusiness that is timed during the Christmas holidays to rally consumers to #SupportLocalSMEs by buying and gifting local.

“The Gift Local campaign is all about supporting our local entrepreneurs by encouraging Christmas shoppers to buy local products,” said Alyssa Gil, Globe myBusiness segment marketing manager.

The campaign aims to build local market confidence between sellers and consumers that ushers in the necessary economic activity to generate revenue.

For sellers, the campaign would mean a new playing field as they are now not limited to physical constraints in reaching their targeted consumers while for buyers, the Gift Local E-Bazaar gives them a sense of security even while they're shopping online.

The campaign also emphasizes the essential role of digital solutions offered by Globe such as the country's leading mobile wallet GCash, as well as online marketplaces that reach a wider scope of consumers for micro, small and medium enterprises (MSMEs).

In addition, Globe’s #GiftLocal campaign likewise joins the government’s “Ingat Angat Tayong Lahat'' advocacy that aims to restart the Philippine economy by building consumer confidence and guiding private corporations and SMEs regarding the best safety practices they can adopt in their operations. Globe myBusiness’ supports this by encouraging SMEs to adopt digital solutions in their operations to help ensure the safety of their customers and its employees. Services such as GCash for cashless transactions and KonsultaMD for employees’ telehealth service are easily made available to Globe myBusiness’ partner SMEs.

With the effects of the pandemic widely felt among industries, Philippine MSMEs that include hundreds of thousands of small businesses in Vismin are bearing the brunt.

These MSMEs generate direct employment and are the backbone of the local economy.

Through Globe's Gift Local, it enjoins local MSMEs to open up their businesses while following protocol and standards implemented by the Department of Health and the Department of Trade and Industry.

Gift Local is a call to action for consumers for renewed support to world-class quality products from MSMEs—always a welcome addition to every Filipino home.

By buying a local product, one can extend the gift to small businesses and they get to continue earning revenues and keep their livelihoods as well.

It remains to be relevant for small businesses in the season of giving where spending activity picks up as family members look forward to gifting each other with memorable presents.

As the country grapples with the impact of the pandemic, different business stakeholders have also encouraged consumers to buy local products to aid small business owners.

Through Gift Local, not only can the public have a hassle-free and safe online shopping experience, they can also help lift up these MSMEs towards the road to recovery by patronizing their products.

Filipino products took center stage in this campaign as Globe myBusiness held the E-bazaar and partnered with various malls in the VisMin region for pop-up events, holiday fairs and physical bazaars in the coming weeks to provide a platform for MSMEs to encourage both merchants and consumers to shop and dine under the new normal. SPONSORED CONTENT


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