THE Medical City Clark has won the Gold Award in the Brand and Marketing Campaign category of the 2020 Asian Hospital Management Awards for its “A Safe Zone for All Patients” Campaign.
The Asian Hospital Management Awards is a prestigious ceremony that recognizes and honors hospitals in the Asia Pacific Region.
Running alongside the Hospital Management Asia conference, it is the most prominent management awards in the region.
There are 13 award categories to demonstrate the innovative and progressive approach that hospitals across the region are doing to improve healthcare.
TMC Clark participated in the Brand and Marketing Campaign Category which recognizes innovative branding and marketing campaigns that led to increased awareness of the hospital.
The medical center's campaign includes the use of traditional and online marketing tools to improve visibility, brand recognition and revenue.
The hospital beat 200 other entries submitted by 89 hospitals based in 16 countries in the same category.
The judges for the Brand and Marketing Campaign Category were Dr. Sandhya Mudumdar from the Joint Commission International and formerly of the National University Hospital who was the chairman; Dr. Widyatusti Wibisono of Indonesia Hospital Association, PERSI; and Dr. Mohamed Hamdy of Al Salama Hospital, Abu Dhabi.
TMC Clark’s “A Safe Zone for All Patients” campaign was the hospital’s response to the Covid-19 pandemic.
The pandemic has kept people away from hospitals.
The overall goal of the “A Safe Zone for All Patients” campaign is to bring the patients back to the hospital.
To achieve this goal, TMC Clark came up with campaigns that informed the public of the measures that were undertaken to make the hospital safe not only for the healthcare workers but more importantly for the patient.