I.protect: ‘Proud Boys’ trademark

Clint Fabiosa & Ana Liza Villamor

The right-wing group Proud Boys is said to have participated in the attack on the United States Capitol on Jan. 6, 2021. The Proud Boys describe themselves as “a male-only club of Western chauvinists who refuse to apologize for creating the modern world.” “Proud Boys” is a registered trademark with the US Patent and Trademark Office for Class 35 for “Association services, namely organizing chapters of a fraternity and promoting the interests of the members thereof.”

The World Trademark Review writes that the trademark is intended to stop other organizations from using the name “Proud Boys” if their ideals and motives are different from those of the group. The trademark can also prevent the use of “Proud Boys” on unauthorized products like clothing. Legal experts in the US opine that if the Proud Boys are found to have engaged in illegal activities, their trademark registration may be cancelled.


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