THE pandemic may have caused the slowdown in the economy in 2020, but the year was kind to Legacy Leisure Residences.
"We have to credit the whole team. We got creative with how we ran things starting from within the company, boosting everyone's morale during an uncertain time, which radiated outwards. The team, which included the brokers, was reconditioned with the product and deals. There was an impressive increase in our sales in the latter half of 2020," said Wesley Bangayan, vice-president for sales and marketing.
The plan for 2021 is to continue to apply the company strategy that proved effective for the project: be very visible online and on print, encourage its partners to challenge themselves, and show prospective clients why it is wise to invest in this condominium project.
"The unit inventory in Tower 2 was quickly grabbed prior to the price increase. We will keep the ball rolling," said Bangayan.
"Construction of the first condominium tower, Tower 2, will continue. Same as last year, we will maximize the allowable working hours and manpower under the IATF guidelines for construction this 2021. The good news is we are on schedule with our timeline. Once the vaccine is available and the restrictions are lifted, then we will double our efforts to deliver the units on or before the target date in the second quarter of 2024," he added.
Legacy Leisure Residences is a month short of turning one year but its relentless efforts in its publicity in the middle of the pandemic was noticed as one of the key developments in Davao City. It was able to reach the target audience, who became investors.
The condominium to rise along Ma-a Road is a unique project and a world class development says the developer, CrisRon Holiday Builders Inc. It will be the first vertical village project in Davao and Mindanao that will allot majority of its acreage to amenities, which will include an Olympic size swimming pool, a spray park for kids, sports facilities to include basketball and tennis courts, a gold pitching area, jogging track and parks with lush greenery. These, along the typical amenities of condominiums like function halls, gym, a commercial strip and other open spaces, will use up 70 percent of the 2.8 hectare development.
The remaining 30 percent will be allotted to the development of four residential towers with 15 stories each. Living spaces in each building will be spacious. A typical one-bedroom home will have a 37.35sqm in area, 76.35sqm for a 2-bedroom unit and 136.50sqm for a 3-bedroom unit.
The company's approach is the opposite of the required 70 percent infrastructure and 30 percent open space for a development.
A part of the pre-Covid-19 marketing plan was put on hold, activities that required exposure and close contact with people. One of those is the series of mall exhibits in Davao City, Davao del Norte, Davao del Sur and other key cities like Cagayan de Oro and Cebu. Bangayan said that should the health protocols be lifted when the vaccine comes, then Legacy Leisure will mount these mall shows.
"We recently launched a new 15-85 payment scheme. It is attractive because there is no downpayment and the 15 percent equity is payable in payable in 48 months interest free. Moreover, the client has the option to pay higher than the computed monthly amortization and lessen the 85 percent balance. With a lower balance, there is a higher probability for banks to approve a loan," he said.